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Marketing of BMW

Marketing of BMW

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Published by Muktesh Mukul

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Published by: Muktesh Mukul on Aug 07, 2010
Copyright:Attribution Non-commercial

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06/08/2015

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E-MarketingStrategies adopted by
BMW
.
BY- ASHISH PAREEKPGDM-IB(A.S.M.)
 
CONTENT
C
ompany profile
Sales report
Product strategy
Scenario before 2001
Turning point -2001
Target audience
Present marketing strategies
 
CO
MPA
NY
PR
OFILE
BMW (Bayerische Motoron Worke Aktiengesellschaft) was foundedin 1916 and publicly traded since 1969.
The company produces and markets a varied range of higher endsporty cars and motorcycles.
It also operates an aircraft engine division under the brand name of Rolls Royce.
The company has worldwide subsidiaries and manufacturing plantsin 13 countries namely(Germany,Austria,UK,USA,Mexico,Brazil,SouthAfrica,Egypt,Thailand,Malays-ia,Indonesia,Vietnam and Philippines)

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