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Strategic Inflection -Tivo

Strategic Inflection -Tivo

Ratings: (0)|Views: 1,257|Likes:
Published by Thomas Varghese
The management concept of strategic inflection explained with respect to TiVo,a US DVR provider
The management concept of strategic inflection explained with respect to TiVo,a US DVR provider

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Categories:Types, Business/Law
Published by: Thomas Varghese on Aug 08, 2010
Copyright:Attribution Non-commercial

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02/20/2013

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Strategic inflection: TiVo in 2003Strategic inflection: TiVo in 2003
WHY EVEN MARKET PIONEERS FAIL?
 JOAN VARGHESERESHMI MENONNELSON MATHEWROJI JOSEPHNISARG DHAMECHATHOMAS VARGHESE
 
IntroductionIntroduction
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TiVo founded in 1997
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TiVo-leading provider of digital videorecorder(DVR) tecnologiesand services.
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User interface and entertainment business.
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Has suffered $500 million in operating lossessince it was founded.
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TiVo operates in a complex ecosystem
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User could pause live TV, record programsetc.
 
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Solved two problems: conflict amongpeople , sifting through channels.
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Recording time-40-80hrs
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Cost $249-$349
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Installation cost-$12.95 per month or onetime up front fee of $299
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TiVo-connected to TV and Internet or tophone jack 

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