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The internet and the
2010 electionputting
the small ‘p’ back in
politics?
Edited by Rachel K. Gibson, Andy Williamson
and Stephen Ward
The internet and the 2010 election: Putting the small ‘p’ back in politics?
Edited by Rachel K. Gibson, Andy Williamson & Stephen Ward
ISBN 978-0-900432-74-3

Published by the Hansard Society
40-43 Chancery Lane, London WC2A 1JA
Tel: +44 (0)20 7438 1222
Fax: +44 (0)20 7438 1229
Email: edemocracy@hansard.lse.ac.uk
Website: www.hansardsociety.org.uk

This work is licensed under the Creative Commons Attribution-Non-Commercial-
Share Alike 2.0 UK: England & Wales License. To view a copy of this licence, visit
creativecommons.org/licenses/by-nc-sa/2.0/uk/ or send a letter to Creative
Commons, 171 Second Street, Suite 300, San Francisco, California 94105, USA.

Cover image: Polling Station by kagey_b. www.flickr.com/photos/kagey_b/18210943/

The views expressed in this publication are those of the authors. The Hansard Society, as an independent, non-partisan organisation, is happy to invite analysis and discussion of these views. For more information about other Hansard Society publications visit our website at www.hansardsociety.org.uk

i
CONTENTS
Introduction: Whatever happened to the internet?............................................................... 1
Rachel K. Gibson, Andy Williamson & Stephen Ward
Citizen participation in the e-campaign.................................................................................. 5
Rachel K. Gibson, Marta Cantijoch & Stephen Ward
Inside the Digital Campaign................................................................................................. 17
Andy Williamson
Lessons from the disappearing phone boxes for the internet and politics.......................... 27
Mark Pack
Click here to unsubscribe: The use of email in the 2010 Election........................................ 33
Matthew McGregor
Yes we did? What Labour learned from Obama.................................................................. 43
Will Straw
Authors.................................................................................................................................. 51
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