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ZAPAK Tech Arete Sponsorship & Marketing Proposal

ZAPAK Tech Arete Sponsorship & Marketing Proposal

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Published by Sreejith Menon

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Published by: Sreejith Menon on Aug 09, 2010
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09/12/2013

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Jugaad
The Street Smart wayof Engineering
 
`
8
th
– 9
th
October, 2010
Tech Arête is the annual Technical Festival of MGM’s CET which is conducted on anational scale inviting participation and viewership from many premierEngineering Institutes all over India.
Mahatma Gandhi Mission’s
College of Engineering & Technology
 
www.mgmmumbai.ac.in
 
2010
 
 
July 14, 2010
[SPONSORSHIP AND MARKETING PROPOSAL]
 
MGM’s College of Engineering and Technology2
Introduction:
Tech Arête is to be held on 8th & 9th October, 2010 and is formulated under this year’sdistinctive theme of 
JUGAAD – the Street Smart way of Engineering
, which we believe willdiversify young minds to go out of the books and innovate, overcoming resource constraints.Improvising on the current technology to overcome adverse conditions is undoubtedly the needof the hour.It gives us immense pleasure to lay before you the aspects & potentials of the festival so that youcan partner or support the cause by being associated with Tech Arête.
The Institution:
The institution with 25 years of dignified past, to match up to the creative and all-rounddevelopment of its students organizes
Arête
. It is the trademarked annual festival of MGMCET’sNavi Mumbai campus which heads three festivals:
 
Action Arête promising excellence in sports.
 
Fun Arête for cultural extravaganza.
 
Tech Arête to satiate the technological and creative urge of students.The geographic location of the college, located at the junction of NH-4 (Mumbai-PuneExpressway) and the Sion - Panvel Highway with a campus of over 8 hectares provides forample space and opportunities to the organizers and the partners. Over 8000 people visit themulti utility campus everyday (has a General Hospital with one medical college & 4 other majoreducational institutes) which provides a large scale opportunity for advertisements and publicreach.
Our Vision:
Technology creates progressive society and with 45,000 technocrats alone in the EducationCorridor (Thane to Pune), we desire to create a platform for them to come together and showcasetheir talents.Confident by
 
Over 1500 students participated in the previous University-level Tech Arête(Academic Year 2009-10)
 
Increasing demand for a bigger platform
 
Silver Jubilee of our InstituteWe believe Tech Arête is well positioned to consider an expansion plan and build itself national
 
to elicit responses from not only students but also from the technical and non technical teachingfaculty members.
 
July 14, 2010
[SPONSORSHIP AND MARKETING PROPOSAL]
 
MGM’s College of Engineering and Technology3
The Event:
Spread over 2 days or 48 hours of unending technical exposure, Tech Arête 2010 will hostplethora of events, exhibitions, lectures and shows for the palate of every technically inclinedperson. For the technically naïve we have a fun rail waiting to churn the coal and burp outsurprises.Core technical events on the national level would include Jugaad oriented variants of Robotics,National level paper/project presentations, Quizzes, Creative Designing (Poster/Web), Chemicalsynthesis, Biotechnology principles and Green engineering. It also includes various adjoiningevents in the non-technical category like Games - On-line and On-campus along with a series of workshops, lectures and exhibitions.Tech Arête thus promises to be a platform for over 3000 students participating in about 35 events(at national & local level) and an even higher number of viewers.The support of 
ZAPAK
is considered key to this vision and we believe it is partnership that youvalue.Ours is an event that promotes development and innovation of issues at the grass root level andpartnering with us would help foster the corporate social responsibilities of your company.Key components of our proposal to
ZAPAK
:
 
The name of the festival would change from Tech Arête 2010 to
ZAPAK
presents TechArête 2010.
 
Mention of 
ZAPAK
name/logo on all fest banners, posters, letterheads, signage,certificates, T-shirts and event venues henceforth.
 
Sponsor name/logo on all media advertisements and pre-event promotion.
 
Advertisement air balloon (8ft) bearing
ZAPAK
name/logo to be put up on collegebuilding for 7 days of the festival week.
 
Rights to use the event for product sampling.
 
One event designed for
ZAPAK
to be headed and collaborated by the company officials.(Would help generate smart solutions for current issues faced by the company.)
 
Product exhibition space at a strategic location around the venue.
 
ZAPAK
name/logo on festival website/blogs/social networking profiles/software for thecurrent year and as previous sponsor for the next year.
 
There will be a speech by the S.P of the company at the opening ceremony.

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