Professional Documents
Culture Documents
The etymology of "business" relates to the state of being busy either as an individual
or society as a whole, doing commercially viable and profitable work. The term
"business" has at least three usages, depending on the scope — the singular usage
(above) to mean a particular company or corporation, the generalized usage to refer
to a particular market sector, such as "the music business" and compound forms
such as agribusiness, or the broadest meaning to include all activity by the
community of suppliers of goods and services. However, the exact definition of
business, like much else in the philosophy of business, is a matter of debate and
complexity of meanings.
1. Website: If you have a business you MUST have a website. It's like a phone
number. You wouldn't dream of opening up shop without a phone number, would
you? Websites are inexpensive to set-up and maintain. Odds are you can access and
update it yourself with an appropriate template. If you require little or no updates to
your site, that's even better. Put up your business name, your phone number and an
e-mail address.
2. Cell Phone: If you have employees, customers, or both...you must have a cell
phone. It is the single best way to keep in touch with your business.
3. Voicemail: Have a personal voicemail box and check it regularly. Make sure you
call people back. Also, keep it cleaned out. You don't want to miss an important
message because your "mailbox was full." Be courteous on your greeting and let
people know that you will be back in touch with them. Then, get back to them.
(Preferably on your cell phone.)
4. Business cards: You must have business cards. They must be good business
cards. They should have all the necessary information on them. Name, address, what
you do, telephone number, e-mail, fax, cell phone number, and website. In this
digital world people still cling to a little 5-inch piece of cardboard. Handing someone
your business card is the best way to make them a client.
5. Florist: Set up an account with a local florist. Make sure he or she is reliable. Use
your florist to show clients appreciation. Most florists these days can handle more
than just flowers. They can handle gift baskets, wine, balloons, cologne, you name it.
Thank people who help you get business and they will get you even more business.
6. Goof Kit: We all make mistakes. We all forget appointments, overbook, come
down with the flu, and screw up orders. Have a plan in place for when these things
happen. This is when the florist will come in handy.
7. Domestic Help: There is only so much time in a day. Any time you spend away
from your business is time that you could be making money. If you have to mow the
lawn, subtract an hour. If you have to clean the house subtract two more. That's
three hours a week you could be working. If you make about $100 an hour at your
business and you pay some neighborhood kid $25 bucks to mow your lawn, you still
net $75. Spend your time taking care of your business. Let someone else take care
of your grass.
8. Dependability: There are so many choices out there today that dependability is a
MUST. You have to be there when you say you will. You have to do what you
promise at the quoted price. Customer service is the most important thing you need,
no matter what your business. Without customers, there is no money.
9. Marketing Plan: Don't get this confused with an advertising budget; they are not
the same things. Advertising is expensive and often ineffective. Marketing is free, for
the most part, and much better for business. Marketing includes things like, a write-
up in the local newspaper, a segment about your products and services on television,
a radio interview with you as the expert guest, or a huge event that attracts media
attention.
10. Confidence: Nobody ever succeeded without it. You must be confident when
dealing with customers, vendors, and your employees. Confidence is a must when
you start running up your credit card and taking out small business loans. You must
be confident when a client asks, "Can you really do that for me?" After all, if you
don't have confidence in your own business, why should anybody else?
Many of the world's most respected leaders have several personality traits in
common. Some of the most recognizable traits are the ability to initiate change and
inspire a shared vision, as well as knowing how to "encourage the heart" and model
the skills and behaviors that are necessary to achieve the stated objectives. Good
leaders must also be confident enough in themselves to enable others to contribute
and succeed.
There are numerous factors that are involved when a potential customer decides
from whom they will purchase goods or services. A decision may be price driven, or a
product may be so unique that there is only a single source for it.
In almost all cases, a customer will also consider the reputation of the vendor. If that
supplier has a record of consistent quality and service, a potential customer is more
likely to place their business into its hands.
How does a company ensure that it is providing the quality its customers seek? The
reality is that there are only a few benchmarks by which to compare. ISO (the
Switzerland-based International Organization for Standardization) registrations are
one such area, and measure manufacturing and environmental practices.
These are challenging undertakings that are designed to work throughout the entire
corporate structure. It goes well beyond improving efficiencies in the manufacturing
and inventory segments, to areas as diverse as purchasing, accounting and even
answering the phone.
Being able to provide the highest level of quality from the first phone call from a
customer through the shipping process and beyond has become essential to their
ultimate success.