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Group 7 - Project Proposal

Group 7 - Project Proposal

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Published by: authori on Aug 11, 2010
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06/12/2011

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2010
6/30/2010
Analysis of Indian TelecomIndustry
Group
 –
7
Aishwarya Iyer
 –
09BSHYD050Esha Sood
 –
09BSHYD0270Ishwarya.B
 –
09BSHYD0326Priti
 –
09BSHYD0591Preetish Kumar
 –
09BSHYD0585Patel Manish
 –
09BSHYD0553Swetha.C
 –
09BSHYD0222
A large population, low telephony penetration levels, and a risein consumers' income and spending owing to strong economicgrowth have helped make India the fastest-growing telecommarket in the world.India's mobile phone market is the fastest growing in the world,with companies adding some 20.31 million new customers inSeptember 2010.
The project is aimed at analysing the business strategiesadopted using different tools and also aims at identifying thereasons for the growth of mobile services sector in India.
 
1.
 
Executive Summary:
Indian Telecom Industry Fact Book:
Total mobile phone subscribers
: 509.03 million (Aug 2009)
Teledensity
: 43.5 % (Aug 2009)
Average Addition of new mobile subscribers per month
: 12.43 Million (Year 2009)
Fastest growing
cellular telephony markets in the world
Average Revenue per User (ARPU) for GSM
: INR 304 per month (September 2009)
Average Revenue per User (ARPU) for CDMA
: INR 194 per month (September 2009)
More Wireless subscribers than Wireline subscribers
Minute of Usage (MoU) for GSM
: 546 Minute per month (September 2009)
Minute of Usage (MoU) for CDMA
: 425 Minute per month (September 2009)
 
TELECOME SERVICES IN INDIA:
The telecommunication network in India is one of the largest in the world providing wide-ranging services such as basic, cellular, internet, radio paging, VSAT etc.
Telecom Services in IndiaInternetPMRTSVSATsRadio PagingGMPCsMobile Services
India is the fifth country to cross the 100 million mobile subscriber mark to join Russia,Japan, United States and China. Indian Telecom Sector is one of the fastest growing sectorsof the economy, growing at an average of more than 20 percent over the last four years.The country has an investment potential estimated at US$ 37 billion in 2005 and US$ 69billion by 2010.India has 48 million fixed telephone connections, growing at 22 per cent per annum andalmost 100 million cellular phone connections, growing at 100 per cent per annum. Thetelecom network in the country comprises over 35,000 exchanges with switching capacity of over 47 million, 427 digital trunk automatic exchanges, and over 326,271 route km of opticalfibre network. In addition to the two state-owned companies BSNL and MTNL, severalprivate players have established a significant presence in both the basic and cellularmarkets.The Indian telecommunications sector has undergone a major process of transformationbecause of significant Government policy reforms during the recent years. The NewTelecom Policy, 1999 focused on creating an ideal environment for investment, establishingcommunication infrastructure by leveraging on technological development and providingaffordable telecom services to all. These objectives of the policies have resulted in rapidgrowth of subscribers and lower tariffs. With these major initiatives of the Government, themobile market in India will have a promising future.

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