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2 - Fri May 22 - D (Business Markets)

2 - Fri May 22 - D (Business Markets)

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Published by rajesh patel

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Published by: rajesh patel on Aug 11, 2010
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08/11/2010

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Analyzing
Business Markets
Marketing Management, 13th ed
7
Copyright © 2009 Jared Hansen
Chapter Questions

‡ What is the business market, and how
does it differ from the consumer
market?

‡ What buying situations do
organizational buyers face?
‡ Who participates in the business-to-
business buying process?
Copyright © 2009 Jared Hansen
Chapter Questions
‡ How do business buyers make their
decisions?
‡ How can companies build strong
relationships with business customers?
‡ How do institutional buyers and
government agencies do their buying?

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