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MM #28 - Hiring

MM #28 - Hiring

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Published by Lisa Wagner
Money Map issue #28 (Piranha Marketing) on hiring.
Money Map issue #28 (Piranha Marketing) on hiring.

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Categories:Types, Business/Law
Published by: Lisa Wagner on Aug 12, 2010
Copyright:Attribution Non-commercial


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© 2008 Piranha Marketing Inc. www.PiranhaCentral.com
From The Desks Of:Joe Polish and Lisa Wagner
 Dear Friends & Clients,
Winning In The Game Of Business.
 
nes who
 When the economy shifts from charging ahead, to unpredictably
And the fact is:
Many Business Owners Simply Suck.
Honestly, when economic times are good, and there is a lot of disposablecash flying around, many business owners have positive cash flow
.Many do not have trackable or consistent marketing systems in place. Many donot have a strategic hiring system in place to attract and keep quality people.Many do not have any idea if they are actually
until the end of theyear when the CPA tells them they owe taxes
 This is why 80% of small businesses do not last past a few years. Not
implemented the habits and systems needed for strategic success.
ing can rememberwhen they were first
what to do (except GO GET SOME CASH!)
 
 As with any skill, you can always improve your mastery of it
and the onewe are going to tackle in this Money Map is attracting and hiring great people. If 
Check out Piranha Central 
the source for 
Calendar of Events 
Proven Ads, Campaigns, Scripts 
Archive of Calls & Interviews 
Forum for Success-Minded Members 
The Resources To Make Your Company ELF- Easy, Lucrative,and Fun! 
© 2008 Piranha Marketing Inc. www.PiranhaCentral.com
an entrepreneur wants an ELF business, it requires a team
work on finding one!
You Are Soooooo Lucky!
How come??? Because you have a strategic advantage over all of yourcompetition. Piranha is all about setting up consistent, robotic, profit-generatingmarketing systems that attract a constant flow of high-quality clients. Piranhatrains Members to track, to know their Return On Investment (ROI), and toalways be looking toward their bigger futures.These are exactly the same tools and mindset used in finding anddeveloping a high-value, results-based team. So Piranha Members already knowthe basic moves. They might be a little rusty in the beginning (like when youdid
they will have a ton of confidence in this area also, and results to match.
Productivity and Leverage.
Why build a team? Because, if a business owner wants to be a highproducer and leverage his talents to the
oneperson operation wearing all of the hats. Why not? Because that is a job youwill never escape, instead of a business that supports your ideal lifestyle.Productivity is getting the most results from the least amount of time.Leverage is getting the most results from the least amount of effort. Strategic,effective hiring allows an entrepreneur to maximize both.Anyone who has never hired anyone before, or has
 hires, here is a formula
for instituting a successful hiring strategy.
Identify The
To Hire.
The reason many business owners suck at hiring is because they do it
bucks an hour.Another area of failure is plugging in a new hire into your company with no
ke. With no plan or training, a boss may get lucky once in
theirs may be dramatically different. And if they are aiming for two differenttargets, neither side is ever going to be happy.Ideally, the owner of a company should have most of her time doing her
 superb at, and enjoys.Many business owners however, get stuck in a place John Carlton calls
owner who should be doing $100 or $200-
© 2008 Piranha Marketing Inc. www.PiranhaCentral.com
an-hour activities is stuck doing $10-an-hour tasks. This is literally tearingup $90 to $190 every hour they choose to do low-value tasks.
An exercise to identify where an owner needs to focus his time:
(For more details on this, call 480-858-0008 to order the Genius Network interview with the Strategic Coach
Take this diagram and think of every work-related activity/task/function youperform, and evaluate and categorize them.The top half of the diagram are the activities that when you are doing them,are creating the most value, and should be making you the most money. Thebottom half are activities that cost you money when you are choosing to dothem because by not being excellent at it, it takes you longer, it is not doneas well, and ends up costing more than hiring it out to someone who is
would have been.
(You are great at it, and enjoy doing it.)
(You are great at it, but do not enjoy it.)
(You are average at it, and will never be great.)
(You suck at this and should not be doing it.)

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