Whether a boy will grow up to be a

firefighter or physician, an architect or

teacher, his success will probably depend,
more than any other factor, on his ability to
communicate through written language.

William Pollack, Real Boys

Study by Radicati Group
August 2008
• 1.3 billion email users worldwide: 1 in
5
• 5 to 6 million business email inboxes
in 2007
• 210 daily emails
• 2 million emails sent every second
• 70 to 72 % may be spam and viruses
– genuine emails sent by the 1.3
billion users
Copyright 2009 Debbie Elicksen, 2
Freelance Communications
Why email used more than
telephone
• Emails help build and strengthen
connections
• The cost-benefit factor
• Tracking is easier
• You get instant feedback

Copyright 2009 Debbie Elicksen, 3

Freelance Communications
Tips on improving your email
correspondence
• RE-READ emails at least two or three
times before sending
• Take the same care in drafting an email
as you would with any written
correspondence that you send by mail
or courier – even if it is a short reply. For
example: one keystroke can make the
difference in meaning. (Will not/will note;
will/will not.)
• Don’t text talk

Copyright 2009 Debbie Elicksen, 4

Freelance Communications
Contact Information
www.freelancepublishing.net
www.bookpublishing101.net
freelancecommunications@shaw.ca
www.twitter.com/bookpublish101
www.linkedin.com/in/freelancecommunications
www.youtube.com/bookpublishing101
www.facebook.com/debbie.elicksen
Facebook Page: Debbie Elicksen, Canada’s
Publishing Expert

Copyright 2009 Debbie Elicksen, 5

Freelance Communications