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Distribution in HUL PPT

Distribution in HUL PPT

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Published by mhshkumawat

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Published by: mhshkumawat on Aug 12, 2010
Copyright:Attribution Non-commercial

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05/19/2013

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Presented By:Umesh Agarwal
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Sales & Distribution Network of Hindustan UniLever(HUL)(Region: Kolkata)
A marketing channel performs the work of moving goods from producersto consumers. It overcomes the time, place, and possession gaps thatseparate goods and services from those who need or want them.Members of the marketing channel perform a number of key functionslike forward flow of activity from the company to the customers(goods)& backward flow from customers to company (order, Payment).
y
F
MCG major HUL is the subsidiary of UNILEVER with a marketcapitalization of $ 14 billion. HUL owns 35 of India·s 150 most trusted& powerful brands and is Market Leader across categories
F
abric wash, Personal wash, Dish wash, hair wash, skin applications,Talcum powders, packet tea, Jams
Number two: Toothpaste, instant coffee, ketchup.
 
Th
e sales and distribution c
h
allenge of HUL
HUL caters to Seven million distinct outlets across India (one for every 29households) and 59% of these stores are in rural India. HUL directlyservices over 1 million stores and has a network of over 7000 Stockists anddistributors.

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