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AD AGENCY

AD AGENCY

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Published by mhshkumawat

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Published by: mhshkumawat on Aug 12, 2010
Copyright:Attribution Non-commercial

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10/31/2012

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AD AGENCY 
 
I
NTRODUCT
I
ON
Advertisingagenciesuseassortedformsofmediato
promote their clients'businesses or organizations,
includingmagazineadvertisements,newspaperads,radioandTVcommercials,websites,andeveninfomercials.Somealsoplanevents,provideboothsatconventions,andgiveawaypromotionalitems.theyare
independent
fromtheclientcompany,theycanbeobjectiveaboutaclient'spromotionalneeds.Advertisingagenciesofferafullrangeo
advertising services and advice based on market studies, popularculture
andadvancedsalestechniques.BecauseAdvertisingagenciesproducelogos,creatingeffectiveandattractivecolorschemestodrawtheconsumer'sattentiontotheirclients'ads.Thereareseveralassociationsthat
advertisingagencies may belong to, such as the Ad Council, the AmericanAdvertising Federation, the International Association of BusinessCommunicators, and the American Association of AdvertisingAgencies, or AAAA. When deciding between advertising agencies, itis a good idea to see if they are members of any associations and tocheck them out with the Better Business Bureau
 
M
EAN
I
NG
y
Anadvertisingagencyoradagencyisaservicebusinessdedicatedtocreating,planningandhandlingadvertising(andsometimesotherformsofpromotion)foritsclients.Anadagencyisindependentfromtheclientandprovidesanoutsidepointofviewtotheeffortofsellingtheclient'sproductsorservices.Anagencycanalsohandleoverallmarketingandbrandingstrategiesandsalespromotionsforitsclients.

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