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New Product Development

New Product Development

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Published by wintoday01

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Published by: wintoday01 on Aug 12, 2010
Copyright:Attribution Non-commercial

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02/06/2014

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NEW PRODUCT DEVELOPMENT
MODULE -5
 
Given
th
e
r
ising
 
in
t
e
r
es
t of th
e
compa
nies
 
in
 th
e
rural mark
e
t, d
eve
lop
ing
 
new
product
s
 
s
u
i
tabl
e
for th
e
rural mark
e
t ha
s
b
e
com
e
a
n
 
i
mp
e
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ive
 
NPD Proc
ess
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e
a
Gene
rat
i
o
n
Co
n
c
e
pt t
es
t
ing
Product D
eve
lopm
en
t
T
es
t Mark
e
t
ing

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