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ICICI_Marketing Strategy & Products

ICICI_Marketing Strategy & Products

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Published by pryprv
Marketing Report Yes Bank
Marketing Report Yes Bank

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Published by: pryprv on Aug 12, 2010
Copyright:Attribution Non-commercial

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11/24/2012

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ICICI Bank Marketing & Product Strategy
Parvez RangwallaEmail:pryprv@gmail.comSainatth WaghEmail:sainatth.wagh@gmail.comWelingkar Institute of Management Development &Research
 
1955
:Birth of The IndustrialCredit andInvestmentCorporation of India Limited(ICICI)
1997
:The nameThe IndustrialCredit andInvestmentCorporation of India Ltd changedto ICICI Ltd.
2000 :
ICICI Bankbecame the firstcommercial bankfrom India to list itsstock on NYSE.&ICICI Bankannounces mergerwith Bank of Madura
 2002 :
ICICI Ltd merged with ICICI Bank
Ltd to create India’s second largest bank
"E Lobby", a self-service banking centreinaugurated in Pune. It was the first of itskind in India.ICICI Bank launched Private Banking.1100-seat Call Centre set up in HyderabadICICI Bank Home Shoppe, the first-everpermanent aggregation and display of housing projects in the county, launchedin PuneATM-on-
Wheels, India’s first mobile ATM,
launched in Mumbai.
2004
: 8 to 8
ICICI Journey 1955 to 2004
 
Current Status of ICICI
First Bank to implement universal Banking ConceptLeading India Private Sector commercial bankSecond largest bankTotal assets of Rs. 3,674.19 billionNetwork of 1,532 branches and about 4,816 ATMs in India and presencein 18 countries.

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