August2010
The
Business
Journal
3
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“We’re seeing young people taking the job market a lot more seriously.They’re really taking their resumes very seriously …because they realize the competition is a lot tougher.”
– Rita BocchinfusoCohen, director of career services at Fresno StateFRESNO, Calif. — New college gradu-ates are getting the message about howtough it is to find jobs these days.They’re starting job searches earlier,looking outside their fields and going tograduate school to become more market-able.All that work appears to be paying off:Almost 25 percent of 2010 college seniorswho started their job hunt before gradua-tion found employment by the time theyfinished school — up from about 20 per-cent last year, according to a survey by theNational Association of Colleges and Em-ployers, a nonprofit organization based inBethlehem, Pa.That’s still a far cry from 2007, whenthe economy was booming and 51 percentfound jobs before graduation.There are glimmers of hope. For exam-ple, employers plan to hire about 5 percentmore new college graduates this year thanlast year, according to an association sur-vey. But students increasingly are wakingup to the realities of the job market, saidEdwin Koc, the organization’s research di-rector.“One of the biggest reasons that morehave a job (this year) is that they tended tobe more flexible in their approach, they’remore willing to accept an offer than stu-dents were last year,” Koc said.The change since last year is obvious, hesaid.“The extent of the economic decline hadnot sunk into last year’s class” at the timeof the survey, he said.For Stacy Heaton of Visalia, Calif., thetough job market means applying for jobsoutside her field barely a month after shegraduated from Fresno State University.“I’m not too picky at this point,” saidHeaton, who is looking for a new career af-ter raising three stepchildren and workingpart time while going to school for the pastsix years.Heaton has been job-hunting for abouthalf a year, hoping her bachelor’s degree incommunication would land her a market-ing job. She has a job now training insur-ance agents but wants to advance in hercareer field. After not getting a single inter-view, she started applying to jobs outsideher field, including in public relations andmanagement.“There’s not a lot out there right now,”she said. “You really have to depend onyour social networks to try to find some-thing, and even then there’s not a lot outthere.”A high unemployment rate contributes tothe difficulty new graduates face. Studentshave learned this and are starting their jobsearches earlier this year, said Rita Bocchi-nfusoCohen, director of career services atFresno State.In past years, she said, it was more typi-cal to wait until after graduation.Students also realize they’re compet-ing against laid-off workers and otherswith more experience, said Natalie Culver-Dockins, dean of work force developmentat Fresno City College.“We’re seeing young people taking the job market a lot more seriously. They’re re-ally taking their resumes very seriously …because they realize the competition is a lottougher,” she said.Nationally, a greater percentage of stu-dents are headed to graduate school thisyear — 27.4 percent compared with 25.6percent last year, according to the NationalAssociation of Colleges and Employers.This helps them avoid the job market whilebetter preparing themselves for when theyeventually look for a job.
Business
Journal
THE
of West Central Ohio
Volume 18, No. 8Publisher Donald R. HempleContributing WritersJeffrey GitomerAdvertising Donald R. Hemple
The Business Journal is mailed to the top business leadersin the 11-county region of West Central Ohio. Although infor-mation is gathered from sources considered to be reliable,the accuracy and completeness of the information cannot beguaranteed. Information expressed in The Business Journaldoes not constitute a solicitation for the purchase or sale ofany products.Copyright, The Business Journal of West Central Ohio, 2006,All rights reserved. Reproduction or use, without written per-mission of editorial, photographic or other graphic content inany manner is prohibited. The Business Journal is publishedmonthly at 405 N. Main St., Delphos, OH 45833
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Job prospects not as bleakthis year for new graduates
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