Summer Internship Report

On

Future Prospects of Omaxe in Indore

By
Ankush Tripathi
A0102209291
MBA Class of 2009-2011

Under the Supervision of

Ms. Sonia Singh
Lecturer
Department of Economics

In Partial Fulfillment of Award of Master of Business

Administration

AMITY BUSINESS SCHOOL

AMITY UNIVERSITY UTTAR PRADESH
SECTOR 125, NOIDA - 201303, UTTAR PRADESH, INDIA

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 DECLARATION

I, Ankush Tripathi student of Masters of Business Administration from Amity Business

School, Amity University Uttar Pradesh hereby declare that I have completed Summer
Internship on “Future Prospects of Omaxe in Indore” as part of the course requirement .

I further declare that the information presented in this project is true and original to the best of
my knowledge.

Date:/ /10 Ankush Tripathi

Enroll. No: A0102209291

Place: Noida MBA Class of 2011

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 CERTIFICATE

This is to certify that Mr. Ankush Tripathi, a student of Post Graduate in Business
Management at ABS has worked in the Omaxe limited, Indore under the guidance and
supervision of Mr. Sanjay Gupta, Regional head, Omaxe Indore.
The period for which he was on training was for 8 weeks, starting from 2nd May 2010 to 16th
June 2010. This Summer Internship report has the requisite standard for the partial fulfillment of
the MBA. To the best of our knowledge, no part of this report has been reproduced from any
other report and the contents are based on original research.

Signature Signature

Ms. Sanjay GuptaAnkush Tripathi (Industrial Guide)

(Student)

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 AMITY UNIVERSITY UTTAR PRADESH
AMITY BUSINESS SCHOOL

CERTIFICATE

I hereby certify that Ankush Tripathi student of Masters of Business Administration at Amity
Business School, Amity University Uttar Pradesh has completed Summer Internship on “ Future
Prospects of Omaxe in Indore”, under my guidance.

Ms. Sonia Singh

Lecturer

Department of Economics

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 ACKNOWLEDGEMENT

It takes immense pleasure for me to express my sincere gratitude to all the helping hands who
have guided me in the completion of this project. It was a great learning experience for me to
work on my project for two months in such a charged and highly motivated organization. As a
student of Amity for Management Studies, I got an opportunity for doing my summer internship
in Omaxe Ltd. I would like to thank ABS, Noida, for giving me the platform to work with one of
the most renowned organizations.
I would like to express my deep gratitude to Omaxe Limited, for giving me the opportunity to
hone my skills and learning through a practical approach with this Summer Internship Project. I
would like to give my regards to Mr. Sanjay Gupta, Regional head (Indore), my mentor and a
continuous source of inspiration during these two months. Without him this project could never
be succeeded. His guidance and vision helped us in exploring different ways to complete this
challenging task.
I am deeply indebted to my faculty guide Ms. Sonia Singh, who has supported me immensely
throughout the project through discussions and by always showing me the right course to pursue.
The information and suggestions provided by her proved to be most valuable.

Ankush Tripathi
Enrollment Number: - A0102209291

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Brief Contents:-

Chapter 1:- Introduction

1. Real estate in India

2. Real estate in Indore
3. Omaxe ltd.
4. Omaxe in Indore
5. Advisement done by Omaxe in Indore
6. SWOT Analysis

Chapter 2:- Competitor of Omaxe in Indore

1. Dlf-Gardencity
2. Vistara
3. Apollo DB
4. Sahara City
5. Parsvnath
6. Malwa County
7. Amrapali
8. Emaar MGF
9. Other Real Estate’s

Chapter 3:-Research and Data Analysis

1. Research Design
2. Data collected from broker
3. Data collected from different real estate’s

Chapter 4:-Future Scope of Omaxe in Indore

1. Future Advisement
2. Future Broker’s
3. Future Prospect and Future Construction

Chapter 5:-Recommendation and conclusion

1. Recommendation
2. Conclusion
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 Bibliography

Real estate in India

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The Indian real estate sector plays a significant role in the country's economy. The real estate
sector is second only to agriculture in terms of employment generation and contributes heavily
towards the gross domestic product (GDP).Almost five percent of the country GDP is contributed
to by the housing sector. In the next five years, this contribution to the GDP is expected to rise to 6
per cent.
India is conspicuous by the immense potential that is beingrealized today. Rental values in cities
like Delhi and outskirts are witnessing an increase of 20-25%.Real estate agents are devoting
themselves to negotiations for rented homes than ever. Though theinterest rates on home loans,
continued tax exemptions on such prompts people to buy property, thosewith the ability to buy a
flat among the middle-class are thinking twice.
In residential segment, the capital value or cost of flats has almost doubled in cities
likeGurgaon where prices went up to Rs. 45 lakhs from Rs. 15 lakhs a couple of years back. The
demandfor more capital appreciation in the wake of rising prices coupled with home loan rate
hike hasdampened the buying spirit. This has in ways propelled demand for rental property in
India. Increaseddemand for independent houses or paying guests occurs mainly in the metros like
Delhi, Gurgaon, andMumbai etc. where the corporate sectors rent independent houses for their
senior executives. A payingguest or PG accommodation in India is a convenient arrangement.
Even PG hostels and workingwomen’s hostels, are considered safe and can be availed of on an
individual or sharing basis mean bigbusiness.
The real estate rental trends in commercial sector are momentous as the key tendency
amongthe investors is to rent a commercial space instead of buying. It will facilitate low risk and
less worryon maintenance. Commercial rentals including corporate office space, BPO spaces,
mall space, shopsand showrooms are an integral part of the commercial rentals in India. Buying
good space in high-quality development and leasing it to a good brand is a wise investment
decision. Usually, commerciallease agreements specify a 15% escalation in the real estate rental
in every three years which is a goodenough yield. For those considering regular rental returns
rather than capital appreciation, mall space has the distinction to be an excellent option. It gives
returns higher than that received with office space and much higher than the rental returns from
residential space.

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 At now real estate market in India is at growth stage.

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 Real estate in Indore

Though traditionally Indore has been a hub for automobile, alloy steel industry and textiles with
home tomajor companies like Hindustan Motors, Eicher Motors, Bajaj, Nicholas Piramal and a
hub for soya beancultivation and processing, it is fast becoming the place to be for education and
for work for the smallertowns in MP.
But after 2006 when Omaxe,Sahara, DLF, Apollo DB and many big name
enter in the city, the face of the Indore changes. Recent years have seen a growth in demand
forapartments, partly because of rising aspirations of thepopulace and also due to a 47 per cent
increase inpopulation in a decade.
Now Indore is also known for township hub of M.P, there is many big names as
well as small builder are also there in Indore such as Shalimar, Mid-Town, Mount-bug Etc. Now
Investor from all over the India want to invest in Indore and the price of real estate is also
increasing like omaxe start from Rs. 450 now Rs. 850 (per square feet).

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At now the real estate market in Indore is at growth stage.

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 Omaxe ltd.

Established in 1987 by Mr. Rohtas Goel as Omaxe Builders to undertake civil construction and
contracting business, the company was renamed as Omaxe Limited, to reflect the subsequent
change in ownership pattern and diversification of business into real estate development. After
making its foray into real estate in 2001, Omaxe Limited has emerged as one of the prominent
Indian real estate companies, piggybacking on the demand for world-class housing and business
complexes. In a short span of five years, Omaxe Group has carved a niche for itself for providing
high-quality residential and commercial real estate solutions across NCR of Delhi now in
different part of India that offer value for money to customers.

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 Omaxe in Indore

In year 2006 Omaxe started there project in Indore (Omaxe City at 110 acres) then in year 2008
now its total size is 400 acres (approx.) they started second project Omaxe City 2 at 89 acres and
then again in 2008-09 omaxe launch there third project in Indore “Omaxe Hills” 90 acres in
starting phase.

In Omaxe-City, the company is having product mix from Plot to flats Omaxe is having all the
products.

Omaxe-City: - The Company is having plots from 7534 Sq. feet to 775 sq. feet. This is initially
sold at Rs. 450 now at Rs. 850 (psf). In Omaxe-1 Company are having multiple productslike
Row House, Flats, plots.

The first phase of Omaxe-City is almost fully sold out and about the second phase company
launch’s the flats which are selling at rapid pace. And recently company launches the project of
250 acres.

Omaxe-City is 5 km from main city and about 8 km from the Indore railway-station. Omaxe-City
is the first township in Indore.

Omaxe City 2:-

Omaxe City 2 is just 3 km from Omaxe-1 having only plots which is having 7530 sq. ft. to 968
sq. ft. at Rs. 650

Omaxe City 2 is about 11 km from Indore railway station.

Omaxe 3:-

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Omaxe-3 is having multiple products from build-up to plot, Omaxe-3 or Omaxe-hills is doing
well in the market and challenging its competitor very well. The market share of omaxe increases
day by day, now current price of omaxe-hills is Rs. 800(psf).

Omaxe launches omaxe-hills in year-2009.

Distance from Indore city: - 3km

Distance from Railway station: - 8km

Distance from Omaxe City-1:- 10km

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The Boston Consulting Group (BCG) Matrix is a simple tool to assess a company’s position in
terms of its product range. It helps a company think about its products and services and make
decisions about which it should keep, which it should let go and which it should invest in further.

Star: - High market share and high growth rate.

Question marks: - Low Market share but high growth rate.

Cash cow: - High Market share but low growth rate.

Dogs: - Low market share as well as low growth rate.

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According to this BCG MATRIX Omaxe City is STAR because of its first move advantage and
increasing market share and high growth rate, for Omaxe the Omaxe City is STAR performer.
The Omaxe launches the Omaxe city in 2006 and it’s a first township on AB road (Indore) so
Omaxe City gets first mover advantage in Indore.

Omaxe City-2 is DOGS according to the BCG MATRIX because the growth rate is low and
market share of this is low as compare to other township on that road.

Omaxe Hills is Question mark because its market share is low but its growth rate is high. Omaxe
launch Omaxe Hills in 2009 which is too late, therefore its market share is low but growth rate of
Omaxe Hills is high.
Omaxe Hills launches in 2009 which is too late because of many big townships alreadyestablish
in Indore city but still the growth rate of Omaxe Hills is high due to the name of Omaxe LMT.

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 Advisement done by Omaxe in Indore

Omaxe mostly did advisement through hoarding. Omaxe sponsor some T-20 inter state
competition and some stage shows and Omaxe gives some advertisement on CNBC and on
NDTV.
Omaxe doesn’t do aggressive advisement in Indore.

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 SWOT Analysis

S: - Strength
W: - Weakness
O: - Opportunity
T: - Threats

Strength:-

1. Omaxe City is having first mover advantage in Indore.

2. Omaxe is having big brand name.
3. Omaxe is having multiple products like plot, row house, flats.
4. Omaxe is having a product for all classes from low class to higher class.
5. Omaxe is also havinga mid Rise apartment for the people having a low budget.
6. Omaxe is having over 500 acres of land in Indore.
7. Omaxe can offer discount up to 2-3% which is very rare in real estate market.
8. The marketing team of Omaxe is very efficient.
9. The Township is duly approved by Town & Country Planning, Madhya Pradesh.
10. Omaxe City is just 5 km from the main city and nearest to the city.
11. Living in complete harmony with Nature in Omaxe City.

Weakness:-

1. Omaxe City-2 cant able to make big profit due to its distance and Omaxe City -1
cutting the market share of Omaxe City-2

2. Omaxe City-2 is in loss due to DLF biggest competitor of Omaxe City-2.

3. Omaxe city-2 is having bad impression in city.

4. Omaxe doesn’t concentrate on small brokers which can provide them a big
market.

5. Omaxe don’t do aggressive marketing to increase its market share.

6. Omaxe advisement is up to Indore only; they have to target people from Bhopal
also, where there is a big potential market.

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Opportunity:-

1. Bhopal can be a big potential market for the company.

2. Target small brokers they can also provide big market to the company.

3. Omaxe have to do aggressive marketing.

Threads:-

1. Competitor is the biggest thread for Omaxe.

2. Word-of-mouth plays very important role in real estate.

3. Competitors give more brokerage to brokers.

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 Chapter-2

Competitor of Omaxe in Indore

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 DLF-Gardencity

DLF one of the biggest real estate of India, launches its Gardencity project in the year 2007.
According to DLF Gardencity:-
The best way to understand nature is to make it a part of your life. DLF well & truly brings this
sentiment to Gardencity, where you live amidst nature and enjoy a contemporary lifestyle. A
Gardencity 82 acre of pollution-free environs gives the residents a perfect answer to beat their
stressful lifestyle. The township has been aesthetically designed by Hafeez Contractor while the
landscapes are beautified by a renowned Singapore based consultant. With theme gardens,
Gardencity brings you a step closer to nature. With a Club, School, Shopping Mall and a well-
equipped Healthcare Center within the vicinity, DLF fulfills its promise of bringing world-class
lifestyle to Indore.

DLF-GARDENCITY:-

Plot Price(psf) Row- Build- Price(psf) Distance Distanc Distance

size(sqft) house(sqft) up area from e from from
Omaxe-1 Indore Railway
city station
3600 Rs. 870 1400 2160 Rs. 1850 3 km 8 km 13 km
2700 Rs. 870 1200 1875 Rs. 1850

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 Suncity-Vistara

Suncity is one of the fast developing real estate of India, having number of project in India. In
Indore Suncity launches its project as “VISTARA”. According to Vistara:-
"VISTARA" an ultra modern integrated township, beautifully designed and
developed across 150 acre approx. prime land is to bring a Metropolitan Lifestyle to its residents.
The magnanimous township Vistara has been designed with facilitation
of all modern amenities with outstanding world class features encompassing long connecting
green parks, exotic landscape, well lit wide roads, 3 tier security, shopping complex, school,
community Centre, medical facilities, play areas etc. So when you move here, you move in to a
world of comfort, luxury and peace, a world where you can stop worrying about daily problems
and start concentrating on living life at your terms.

Vistara:-

Plot Price(psf) Row- Build-up Price(psf) Distance Distance Distance

Size(sqft) house(BHK area(sqft) from from from
) Omaxe-1 Indore railway
station
5425 Rs. 700 5 BHK 3292 Rs. 1899 3 km 6 km 13 km
3875 Rs. 700 4 BHK 3132 Rs. 1900
2964 Rs. 700 3 BHK 2295 Rs. 1808
2691 Rs. 700 3 BHK 1877 Rs. 1811
2153 Rs. 700
1453 Rs. 700

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 Apollo DB

Apollo DB is the product of denik bhaskar renowned news paper of India and renowned real
estate group APOLLO CREATIONS.
According to Apollo DB:-
This township has been designed with facilitation of
all modern amenities with wide roads, 3 tier security, shopping complex, school, community
Centre, medical facilities play areas and land scalped parks etc. across 30 acres

Apollo DB:-

Flat (BHK) Area (sqft) Price(psf) Distance Distance Distance

from from from
Omaxe-1 Indore City railway
station
3 BHK, 2525 Rs. 2300 6 km In city 8 km
1-5th floor,
Luxury
3 BHK, 6- 2525 Rs. 2350
10th floor,
Luxury

4 BHK, 11- 5625 Rs. 2400

14th duplex,
Luxury
3 BHK 1890 Rs. 2150
3 BHK 1505 Rs. 2150
3 BHK 1495 Rs. 2150
2 BHK 1335 Rs. 2150
2 BHK 1300 Rs. 2150
2 BHK 1130 Rs. 2150
1 BHK 705 Rs. 2150
1BHK 695 Rs. 2150

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 SAHARA CITY

Sahara Parivaar one of the biggest Parivaar in India and Sahara City is emerging
township in Indore, since year 2000 and it is an oldest township of Indore and they
targeted people of premium class only. This township is spread in 88 acres.
The key features of Sahara City are:-
1. The name of Sahara.
2. Target only premium class customer.
3. Sale Build-up unit only
4. 100% power back-up and best security.
5. All basic Amenities.

Distance:-

1. Distance from Main City :- 8.0km

2. Distance from Railway Station:- 7.5km
3. Distance from Airport:- 13km
4. Distance from Bus Station:- 7.0km
5. Distance from Omaxe-1:- 10km

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Sahara City:-

Flat (BHK) Area(sqft) Price (Rs. Row House Area (sqft) Price
lacs) (Rs.
lacs)
1BHK, Type- A 712.85 16.94 Independent 1823.92 86.92
Row House
Penthouse,2BHK, 1158.03 38.75 Independent 3150.67 141.58
Type-B Semi
Detached
House
2BHK+Terrace, 954.73 32.00 Independent 4263.31 227.14
Type-B Bungalows
2BHK,Type-B 954.73 23.40
Penthouse,3BHK, 1861.39 65.64
Type-C
Penthouse,3BHK, 1256.17 39.60
9th floor, Type-C
3BHK,Type-C 1455.25 35.67

3BHK,Type-C 1268.73 32.05

3BHK,Type-C 1256.17 31.73

2BHK,Type-C 939.38 23.02

4BHK,Duplex, 2613.74 77.40

Type-D
4BHK, Duplex, 2307.82 63.95
Type-D
4BHK, Duplex, 2347.65 64.08
Type-D
4BHK, Duplex, 2357.04 64.13
Type-D
3BHK, Duplex, 2063.79 55.15
Type-D
3BHK, Duplex, 1966.08 52.58
Type-D

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 Parsvnath City
Parsvnath one of the biggest real estate in India, they are in Indore since 2007; spread over 250
acres of area. According to Parsvnath City:-

Parsvnath City will be a state-of-the-art township with world class features and modern
infrastructure.It will offer optimum solitude and luxurious lifestyle to its residents who are
inclined to communicate with global lifestyle.

Parsvnath City, Indore will deliver indulgence and

freedom accompanied with comprehensive facilities. It is being developed with best of
contemporary infrastructural facilities. Rejuvenate your life with the most modern facilities that
are all destined to match your ideals of living and expectations from life.

1. Sector-wise Township
2. Roads with high quality riding surfaces
3. Underground optical fiber cables
4. Ducts for cabling
5. Solid waste management
6. Well lit, wide metaled circular roads

Parsvnath City, Indore will offer a distinctive convergence of global lifestyle and entertainment
avenues. The honored residents of this contemporary township can get into a shopping
extravaganza for globally reputed products at retail outlets, boutiques and neighboring
departmental stores.

The much-anticipated global lifestyle is determined to invigorate Indore and its citizens.
Shopping and dining facilities will offer a holistic perspective of modern urban lifestyle.

Parsvnath City:-

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 Plot Price(psf Flat(BHK) Area(sqft Price Distance Distance Distance
Size(sqft ) ) (psf) from from from
) Omaxe-1 Indore railway
City station
1548 Rs. 800 2BHK,Groun 1150 Rs. 6km 16km 19km
d floor 1650

2250 Rs. 800 2BHK, 1st 1150 Rs.

floor 1650

2700 Rs. 800 3BHK,Groun 1700 Rs.

d floor 1650

3825 Rs. 800 3BHK, 1st 1700 Rs.

floor 1650

Malwa County

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Satya group one of the biggest real estate groups of India. In Indore they launch a project Malwa
County in 110 acres. According to Malwa County:-

MALWA COUNTY would be having a provision for an IT PARK on about 6 Acres

of land. The IT and ITES Services in India as a whole are booming and they require space and
also talent to operate efficiently. The ITES companies operate on low costs and are always on the
lookout for cities from where they can operate in a cost effective and efficient manner. With time
Indore has developed as an educational hub in the Country with numerous technical institutes
like 4 engineering colleges, an IIM and more coming up and a University. Indore is an ideal
location for cost effective operations and it is destined to become a preferred location for IT and
ITES companies.

The Club that is proposed to be built in the Township will boast of all modern infrastructure and
facilities as seen in such Utility internationally. The Club will possess the state of the art Tennis
Courts, Badminton Courts, Squash Courts, Table tennis room, Card room, Billiards room, a Gym
equipped with modern and state of the art equipment’s, a swimming pool of world class levels,
steam and sauna facilities. The Club would be a fitness Centre par excellence. Also the club
would provide for an entertainment area.

The projects under execution by the Satya Group bear an eloquent testimony and proof of
experience and expertise in the real estate world, which speak volumes about sound financial
standings and business.

Malwa County:-
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 Plot Price(psf) Flat Area(sqft) Price(psf) Distance Distance Distance
Size(sqft) from from from
Omaxe-1 Indore railway
City station
4050 Rs. 775 A-2BHK 868 ; 844 & Rs. 1095 6km 10km 15km
1519
2700 Rs. 775 B-2BHK 943 ; 923 & Rs. 1095
1289
1800 Rs. 775 C-3BHK 1273 & 1396 Rs. 1095

1500 Rs. 775 D-2&3 1192 & 1516 Rs. 1095

BHK

Amrapali Modern City

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Amrapali Modern City in Indore launches its project in 2008; spread over 125 acres of area.
According to Amrapali:-

At Amrapali Modern City we not only talk about plush interiors but the experience & of wet
grass under your feet, trickling sound of water in the lily pool, rustling sound of dry leaves, clear
sky and warmth of bonfire in winter. International standard Club house with swimming pool,
Jacuzzis, various indoor outdoor games and an exclusive kids play area. Three Screen Multiplex
with state of the art aesthetically designed shopping mall to cater to all the entertainment and
Shopping needs of the neighborhood.

Amrapali:-

Plot Size (sqft) Price(psf) Distance from Distance from Distance from
Omaxe-1 Indore City railways station
854 Rs. 500 26 km Near IIM 15.7 km
1000 Rs. 500
1250 Rs. 500
1800 Rs. 500
2086 Rs. 500

Emaar MGF
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Emaar MGF Land Limited (“Emaar MGF”, “the Company”) is a joint venture between Emaar
Properties PJSC (“Emaar”) of Dubai and MGF Development Limited (“MGF”) of India. Emaar
is one of the world’s leading real estate companies, having developed approximately 89 million
square feet of real estate across residential, commercial and other business segments and with
operations in 14 countries. MGF has established itself as one of the key players in retail real
estate development in Northern India and has delivered approximately 2 million square feet of
retail space and in Indore its spread over 200 acres.According to Emaar MGF:-
Emaar MGF Indore Greens is one of the popular Residential Developments in Pithampur Road
Indore. Emaar MGF Indore Greens is one of the most exclusive, self-sustaining communities in
all of Central India. A secure residential haven that many aspire for but only an elite few can
achieve. Emaar MGF Indore Greens Offering a variety of luxurious villas, premium apartments,
the landscape green beautiful garden with spacious Houses and a plethora of leisure and retail
options, a school, contemporary offices and a business hotel. Indore Greens is among the well
known Real Estate Projects of Emaar MGF Limited. Set in a pristine natural, environment
friendly setting, spanning over 200 acres of lush greenery, Indore Greens seeks to evoke and
inspire the spirit of family living in a reserved yet flourishing neighborhood.

Distance from Omaxe-1:- 14 km

Distance from Indore city: - 2 km
Distance from Railway station: - 11 km

Other Real Estate’s

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Other then these big real estate companies some of the small companies are also there in Indore
like: -
1. Indus Town
2. Shalimar Palm
3. Ansal Housing
4. Ocean park
5. County Walk
6. Milan Heights
7. Silver spring
8. Treasure Vihar
9. Midtown

Some of the township‘s are big like Silver spring, Ansal Housing and many of them are of local
builder’s like Indus, Treasure Vihar etc. Omaxe is having competition from both local builder
and big real estate company because Omaxe is having around 400 acres of land in different part
of Indore, Omaxe City-1, Omaxe City-2 and Omaxe hills.

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 CHAPTER-3

RESEARCH DESIGN
And
DATA ANALYSIS

RESEARCH DESIGN

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Type of Research:

The research was a combination of both Descriptive and Qualitative type of research. Descriptive
Research includes surveys & fact-finding enquiries of different kinds. Its major purpose is to
describe the state of affairs as it exists at present & the researcher has no control over the
variables. It includes attempts by researchers to discover causes even they cannot control
variables.
Qualitative research, on the other hand, is concerned with qualitative phenomenon, i.e.
phenomena relating to or involving quality or kind. Qualitative research is especially important
in the behavioral sciences where the aim is to discover the underlying motives of human
behavior.

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 Data collected from broker

Most of families dream of owning house. This makes the property market, a really huge market.
It is also a common view that a house is a good asset and investment.
Therefore, pursuing the job as a real estate broker or agent has turned unexpectedly hard
following the latest financial recession. On the other hand, although the market has shrunk in
numerous areas, people while making a deal in house for sale frequently look for real estate
brokers in a quest of getting the best deals. Whether investing for a personal purpose or for
others, you normally need the services and expertise of a real estate broker.
So i visited many real estate broker for understanding there method of working
and collecting data from them, which will help in my project.

Customers visitbroker before buying property:-

82%

82%

Yes 82
% No 18%

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Investors visit broker before buying property:-

828%

872%

Mainly Investor don’t visit any broker and most of them don’t wont there expert advise before
investing in any property.

Is brand name affect buying behavior of customer?

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 3.2

There 50-50% case, but yes brand name affect the buying behavior means the people like to buy
there property in big companies township rather then in local builder township

Is broker want to become an associate of Omaxe:-

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 90

80

70

60

50

40

30

20

10

0
Yes No

Yes = 80% No=20%

Yes many broker want to be a part of Omaxe.

Are broker’s satisfied with Omaxe?

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 2.2

Yes
No

8.2

Data collected from different real estate’s

Mainly Marketer of different real estate spread rumors about omaxe or there respective
competitor to increase its sales.

Is marketer spread bad rumors for there competitor:-

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 100
90
80
70
60
50
40
30
20
10
0
Yes
No

Yes 90% of marketer spread bad rumors for its competitor’s.

Is company change its price, when there is variation in competitor price?

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 100

90

80

70

60

50

40

30

20

10

0
Yes No

Yes 75% of the company changes its price when there is variation in competitor.

Chapter 4

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 Future Scope of Omaxe in Indore

Future Advertisement

Omaxe have to do aggressive advising because the competition is increasing day-by-day in

Indore.

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New place and modes of advertisement:-

1. Bhopal there is big market in Bhopal, so Omaxe have to target Bhopal and do aggressive
marketing in Bhopal.

2. Devas just 30 km from Indore and many industries are there so Omaxe have to target
Devas industrial area also.

3. Omaxe have to tie-up with newspaper agencies.

4. Omaxe have to target all segments of people so expect T.V and newspapers, Omaxe have
to tie-up with radio station also.

5. Omaxe have to target Jabalpur, Gwalior also there they can find a future Prospect for
there company.

6. Omaxe have to tie up with news channel’s also for there advertisement.

Future Brokers

1. Omaxe have to find broker’s not only in city but in village too.

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 2. Omaxe have to make broker in different part of M.P.

3. Omaxe have to give more incentives to broker’s.

4. Omaxe have to target small brokers too in Indore.

5. LIC agents can also be future brokers of Omaxe.

Maintain better relationship with Brokers:-

1. Omaxe regularly motivate there broker’s.

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 2. Omaxe have to create dispute between two broker’s so there sales may increase.

3. Omaxe have to target small brokers too in Indore.

4. LIC agents can also be future brokers of Omaxe.

Future Prospect and Future Construction

Anyone can be future prospect of Omaxe, because in future the people from rural as well urban
want a house for there survival and as there in no space left in city or in there village as
population increases day-by-day.
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 If the space is not there in there city or there village they have to move towards the townships
and then the sales of the Omaxe product will increase.

As per construction is concerned Omaxe have to try some new look and give new design to there
build-ups, so that they can attract customer’s very easily.

Like roof parking or eco friendly houses or energy efficient or earth quake resistance
and many more, so that customer don’t get confused rather buy here or any some other big
township.

Chapter 5
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Recommendation and conclusion

Recommendation

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 1. If Omaxe want to increase its sale, they have to control the rumors which are spread by
the competitor companies or by the broker’s which are not a part of Omaxe.

2. Omaxe have to do aggressive marketing in whole M.P. to get maximum profit.

3. Omaxe have to focus on sales maximization rather then on profit maximization.

4. Target every communication channel such as print media, T.V, Radio even they have to
tie up with telecom companies also.

5. Target share market agents and bank insurance agents.

Conclusion

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The market of real estate is still in boom in India, so there is many chances Omaxe is having and
Omaxe have to take the right step on right time and right place and just concentrate on brokers
and potential customers.

The future of Omaxe is very bright, just utilize its potential fully.

Bibliography

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www.google.com

www.Omaxe.com

www.wikipedia.org

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