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IBM Institute for Business Value
IBM Global Business Services
Executive Report
Strategy and Change
 After the crisis: What now?
 
IBM Institute for Business Value
IBM Global Business Services, through the IBM Institute or Business Value, developsact-based strategic insights or senior executives around critical public and privatesector issues. This executive report is based on an in-depth study by the Institute’sresearch team. It is part o an ongoing commitment by IBM Global Business Services toprovide analysis and viewpoints that help companies realize business value. You may contact the authors or send an e-mail to iibv@us.ibm.com or more inormation.
 
In the wake
 o the recent economic crisis, companies worldwide arescrambling to prepare or growth in an increasingly complex atmosphere. As they seek a trajectory or success in the post-crisis environment, what can organizations do tohelp them successully manage uncertainty and complexity and, ultimately, ostergrowth? We believe the answer involves decisive actions designed to preempt scarcity,drive cost efciency through productivity and agility, and seek targeted and innovativeapproaches to revenue growth.
Action amid uncertainty
 The inancial industry meltdown and subsequent globaleconomic crisis were perhaps the biggest economic disruptorsin recent history. While the inancial system seems to havestabilized and a number o economies are positioned orgrowth, the overall economic environment remains highly  volatile.Economists continue to speculate whether the economy isindeed on a road to recovery or whether it will experiencea stall, a urther downturn or “its and starts.” Regardless o  which scenario is accurate, one thing is clear: today’s businessenvironment is increasingly complex and uncertain, withorganizations acing increased global interconnectedness,accelerated industry transormation, growing volumes o dataand rapidly evolving customer preerences (see Figure ).
By Saul J. Berman, Richard Christner and Ragna Bell 
Sources: IBM Institute for Business Value analysis; Taleb, Nissam Nicholas.
The Black Swan, The Impact of the Highly Improbable.
New York: RandomHouse, 2007.
 Figure 1:
Increasing uncertainty and complexity in today’s businessenvironment.
Data overload ProtectionismNetworked economy Complex interdependenciesGovernment hand  in business
 Black swans
Demographic shiftsCredit constraintsIndustry restructuringPrice instability 
- Exchange rates- Commodity prices
- Infation
Debt overload End to stimulusSovereign defaults
 Pre-crisis
Uncertainty 
     C    o    m    p     l    e    x     i    t    y
“We don’t know whatwe don’t know.”
- Nicholas Taleb
Business environment
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