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STG MGT - Evolution[1]

STG MGT - Evolution[1]

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Published by shankarravimba9055

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Published by: shankarravimba9055 on Aug 13, 2010
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10/25/2012

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Strategic Management
The Evolution 
 
ome Questions 
How
has the strategy field devel
op
ed?
How
has the thinking in strategy ev
o
lved?
How
is the thinking in strategy m
o
ving t
ow
ards?
W
hat are the questi
o
ns in strategy that are n
o
tans
w
ered?
W
hat are the dilemmas and c
o
nfusi
o
ns in the field
o
f strategy
W
hat have been the l
oop
h
o
les in strategymaking?
W
hat are the
po
tential m
o
dels
o
f sustainablestrategy?
 
The Evolution in 
SM
thinking 
³
Strategic management is an
o
ng
o
ing
p
o
cess thatassesses the business and the industries in
w
hich the c
o
m
p
any is inv
o
lved; assesses itsc
o
m
p
etit
o
rs and sets g
o
als and strategies t
o
 meet all existing and
po
tential c
o
m
p
etit
o
rs; andthen reassesses each strategy annually
o
quarterly [i.e. regularly] t
o
determine h
ow
it hasbeen im
p
lemented´-Lamb 1984

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