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Juxt Indian Urbanites Study 2010

Juxt Indian Urbanites Study 2010

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Categories:Types, Research
Published by: JuxtConsult Pvt. Ltd. on Aug 13, 2010
Copyright:Attribution Non-commercial

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10/09/2013

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Indian Urbanites 2010
¶Demographic· & ¶Psychographic· profiling of urban Indian consumers
by
SEC segmentation
 
H
ighlights!
The stud
y¶r
eclassifies· the SEC of a famil
yb
ased on a mo
r
e contempo
r
a
ry
pa
r
amete
r
of
highest education· and
highest occupation· level amongst
allmembersinthehousehold
(as the famil
y
consumption gets d
r
iven
by
all mem
b
e
r
s· living in the household and notjust
by
the
chief wage ea
r
ne
r
· of the house)P
r
ofiles the
r
eclassified 5 u
rb
an SECs comp
r
ehensivel
y
in thei
r
¶demographic·,¶psychographic·and¶consumptionlifestyle·
cha
r
acte
r
istics, including owne
r
ships of ke
y
household and financial assetsSize estimates and findings a
r
e
b
ased on
oneofthelargestsinglesurveysinthecountry
(cove
r
ing ove
r37
,000 u
rb
an families living in 101 cities of all population st
r
ata sp
r
eadac
r
oss all
r
egions and states, using
¶2-
stage
r
andom sampling· methodolog
y
)
 
T
he Socio-Economic Classification Grid
 
Conventional SEC ParametersReclassified SEC Parameters

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