A deeper profiling of how Indian consumers live in their regular lifestyle, including details about their location, economic status, psychographic profile, day-to-day lifestyle habits & preferences and their shopping orientation & preferences
Key demographic profiling is based on 259,000+ individuals sample (accounting for all individuals living in the surveyed households). Psychographic and personal consumption lifestyle profiling is based on 57,000 individuals sample (the individual respondent who answered the survey questions)
surveyed households and individuals) appropriate state-wise, urban district/village class and SEC combination level household ¶representation weights·, as derived from the authentic ¶Govt. of India· base-level population statistics (NSSO/Census), were applied to the survey data
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