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Juxt Offline Syndication Overall Master Datasets 2010

Juxt Offline Syndication Overall Master Datasets 2010

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Categories:Types, Research
Published by: JuxtConsult Pvt. Ltd. on Aug 13, 2010
Copyright:Attribution Non-commercial


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India Consumer Landscape 2010
The annual Offline Syndicated Master Study on Indian Consumers by Juxt
Most recent and representative survey-based estimates of Indian
consumers, both at household and individual level
Based on a very large sample land surveyof over 259,000 individuals spread across all mainland
states & UT·s across all the 4 regions of the country in Mar²Apr 2010 (covering 37,000 households in
101 cities and 20,000 households in 1,000+ villages ² a total of over 57,000 households)
Highly comprehensive profiling of Indian consumers ² in their
demographics, psychographics and consumption lifestyle

A deeper profiling of how Indian consumers live in their regular lifestyle, including details about their location, economic status, psychographic profile, day-to-day lifestyle habits & preferences and their shopping orientation & preferences


Key demographic profiling is based on 259,000+ individuals sample (accounting for all individuals living in the surveyed households). Psychographic and personal consumption lifestyle profiling is based on 57,000 individuals sample (the individual respondent who answered the survey questions)

tudy Overview
A land survey is being conducted to profile and estimate the Indian consumers, both at the level of
¶household· and ¶individuals· as consumption entities. The survey coverstowns· andvillages· of
all population stratain all the mainland states and union territories in India (covering all the key,
and 69 of the total 77 regions in India as classified by NSSO)
Though the selection of towns and villages was ¶purposive·, the sampling within the towns was
done on2-stage random· basis(firstly a random selection of polling booths, and then a random selection of
households from the electoral list within each of these randomly selected polling booths);within villages sampling
was done onsystematic random· basis(selection of every nth house in the village)
To make the survey findingsrepresentative of the entire Indian population(and not just of the

surveyed households and individuals) appropriate state-wise, urban district/village class and SEC combination level household ¶representation weights·, as derived from the authentic ¶Govt. of India· base-level population statistics (NSSO/Census), were applied to the survey data


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