India Mobile 2010
Mobile Phone Users in India and their Mobile Usage Behavior and Preferences
S
tudy Overview
Mostrecentsurvey-basedestimatesof¶active·mobilephonesubscribersandsubscriptionsacrosstelecomcirclesinIndia
Estimatesbasedonaverylargelandsurveyofover259,341individualsspreadacrossallthemainlandstates&unionterritories(coveringallthe23telecomcircles)ofthecountry.SurveyconductedinApr²May2010among37,024householdsin100citiesand20,396householdsin1,040villages.Estimatescoverboth¶multipleSIM·mobileusersaswellasthoseaccessing¶internet·ontheirmobilephones
Most¶comprehensive·profilingofbothurbanandruralIndianmobileusers²intheirdemographics,psychographicsandkeymobileusagedynamics*
AdeeperprofilingoftheIndianmobileusers,theirconsumptionlifestyleandtheirmobileusage-includingdetailsabouttheirlocation,socio-economicstatus,householdandfinancialassetsownerships,psychographicprofile,day-to-daylifestylehabits&preferences,leisure,holidayandentertainmentpreferences,personalconsumptionandbrandpreferences,mediausageandtheirmobilehandsetandserviceusagepatternsandpreferences
* Demographic profiling and individual level SIM and handset ownership findings are based on ¶all mobile using individuals· living in the surveyed households (259,341).Mobile usage details, psychographics and consumption lifestyle profiling is based on only the ¶mobile using respondent member· of these households (57,420).
Methodology Overview
* For a detailed understanding of the methodology of the study, please refer to the ¶Methodology· section of the dataset
Alarge-scalelandsurveywasconductedtoprofileandestimatetheIndianmobileusers.Thesurveycovered¶towns·and¶villages·ofallpopulationstratainallthemainlandstatesandunionterritoriesinIndia(coveringallthekey,and69ofthetotal77regionsinIndiaasclassifiedbyNSSO)²all23telecomcircleswerecoveredextensively
Thoughtheselectionoftownsandvillageswas¶purposive·,thesamplingwithinthetownswasdoneon¶2-stagerandom·basis
(firstlyarandomselectionofpollingbooths,andthenarandomselectionofhouseholdsfromtheelectorallistwithineachoftheserandomlyselectedpollingbooths);
withinvillagessamplingwasdoneon¶systematicrandom·basis
(selectionofeveryn
th
houseinthevillage)
Toestimatethemobileuser-shipcorrectlyandtomakethefindingsrepresentativeofallmobileusersinIndia(andnotjustofthosesurveyed),telecomcircle-wise,urbandistrict/villageclassandSECcombinationlevel¶representationweights·asderivedfromauthentic¶Govt.ofIndia·base-levelpopulationstatistics(NSSO/Census)wereappliedtothesurveydata
Search History:
Result 00 of 00
00 results for result for
p.
Recommended
More From This User
Notes
Load more
