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Snapshot - Juxt India Mobile 2010

Snapshot - Juxt India Mobile 2010

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Categories:Types, Research
Published by: JuxtConsult Pvt. Ltd. on Aug 13, 2010
Copyright:Attribution Non-commercial

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09/06/2012

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India Mobile 2010
Mobile Phone Users in India and their Mobile Usage Behavior and Preferences
 
S
tudy Overview
Mostrecentsurvey-basedestimatesof¶active·mobilephonesubscribersandsubscriptionsacrosstelecomcirclesinIndia
Estimatesbasedonaverylargelandsurveyofover259,341individualsspreadacrossallthemainlandstates&unionterritories(coveringallthe23telecomcircles)ofthecountry.SurveyconductedinApr²May2010among37,024householdsin100citiesand20,396householdsin1,040villages.Estimatescoverboth¶multipleSImobileusersaswellasthoseaccessing¶internet·ontheirmobilephones
Most¶comprehensive·profilingofbothurbanandruralIndianmobileusers²intheirdemographics,psychographicsandkeymobileusagedynamics*
AdeeperprofilingoftheIndianmobileusers,theirconsumptionlifestyleandtheirmobileusage-includingdetailsabouttheirlocation,socio-economicstatus,householdandfinancialassetsownerships,psychographicprofile,day-to-daylifestylehabits&preferences,leisure,holidayandentertainmentpreferences,personalconsumptionandbrandpreferences,mediausageandtheirmobilehandsetandserviceusagepatternsandpreferences
* Demographic profiling and individual level SIM and handset ownership findings are based on ¶all mobile using individuals· living in the surveyed households (259,341).Mobile usage details, psychographics and consumption lifestyle profiling is based on only the ¶mobile using respondent member· of these households (57,420).
 
Methodology Overview
* For a detailed understanding of the methodology of the study, please refer to the ¶Methodology· section of the dataset
Alarge-scalelandsurveywasconductedtoprofileandestimatetheIndianmobileusers.Thesurveycovered¶towns·and¶villageofallpopulationstratainallthemainlandstatesandunionterritoriesinIndia(coveringallthekey,and69ofthetotal77regionsinIndiaasclassifiedbyNSSO)²all23telecomcircleswerecoveredextensively
Thoughtheselectionoftownsandvillageswaspurposive·,thesamplingwithinthetownswasdoneon2-stagerandom·basis
(firstlyarandomselectionofpollingbooths,andthenarandomselectionofhouseholdsfromtheelectorallistwithineachoftheserandomlyselectedpollingbooths);
withinvillagessamplingwasdoneon¶systematicrandom·basis
(selectionofeveryn
th
houseinthevillage)
Toestimatethemobileuser-shipcorrectlyandtomakethefindingsrepresentativeofallmobileusersinIndia(andnotjustofthosesurveyed),telecomcircle-wise,urbandistrict/villageclassandSECcombinationlevelrepresentationweights·asderivedfromauthentic¶Govt.ofIndibase-levelpopulationstatistics(NSSO/Census)wereappliedtothesurveydata

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