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Mormons, Mullets,and Maniacs
Jonah Peretti
New York Viral Media Meetup
August 12, 2010
the viral web in realtime
The Big Question
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How can you spread your ideas andmake them “go viral” on the web?
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I have been answering this questionby creating media, working onpolitical campaigns, startingcompanies, and collaborating onresearch
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In the next 15 minutes, I will shareeverything I have learned in the past10 years
Key Concept:The Bored At Work Network
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Millions of bored office workers blog,Tweet, Facebook, and IM all day
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The BWN is bigger than the BBC,CNN, or any traditional media network
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A decentralized network that enablesmedia to “go viral” if ordinary peopleenjoy sharing it
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