Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    Unavailable
    Marketing Your Small Business For Dummies
    Unavailable
    Marketing Your Small Business For Dummies
    Unavailable
    Marketing Your Small Business For Dummies
    Ebook395 pages6 hours

    Marketing Your Small Business For Dummies

    By Carolyn Tate

    5/5

    ()

    Currently unavailable

    Currently unavailable

    About this ebook

    Created especially for the Australian customer!

    Attract customers and ensure the ongoing success of your small business with this no-nonsense guide

    Whether you own a bakery or a boutique, a plumbing or a finance business, this book gives you straightforward strategies to find more prospects, build your customer base and secure market share. Small-business guru Carolyn Tate empowers you to apply hundreds of high-impact and creative ways to market your business without breaking the bank.

    • Know your target market — identify your ideal customers, and what, how and why they buy
    • Develop business and marketing plans — learn how to create them and why they're so important
    • Build effective databases — develop a database that creates business for you, without the headaches
    • Solidify your branding — create a unique brand and keep it fresh and exciting
    • Understand the power of advertising — assess if it's right for your business and how to pick the right strategies
    • Master publicity — get your business in the media with the right message
    • Implement relationship marketing — develop and maintain networks to create new opportunities
    • Embrace websites and online marketing — build a website that drives customers to you, and use online tools and search engines to generate business
    LanguageEnglish
    PublisherWiley
    Release dateJul 13, 2010
    ISBN9781742469942
    Unavailable
    Marketing Your Small Business For Dummies

    Read more from Carolyn Tate

    Related to Marketing Your Small Business For Dummies

    Related ebooks

    Business For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      Enabling Sales Success

      Jun 17, 2018

      DESIGNATION: Head: Small Business and Professional Banking (Sales) COMPANY: Nedbank Limited SALES FORCE SIZE: +- 800 CAREER SUMMARY: Various sales and leadership roles, mostly related to the small business, private banking and medium-sized corpora

      2 min read

    • Article

      Reach Your Customers!

      Mar 31, 2020

      Reach Your Customers!
      10 min read

    • Article

      4 Deploy Stronger Value Propositions Within A Sales Organisation Maturity Framework

      Jun 30, 2021

      ThinkSales' Sales Organisation Maturity Framework Mature Sales Organisations are built on a state of optimisation that is agile and iterative. This is the path they follow. • Your Sales Organisation has not defined a ‘value-led’ proposition. In clien

      2 min read

    • Article

      Strengthening Your Sales Enablement

      Jun 30, 2021

      1. Leveraging new technology • Is the pace of change inside your organisation matching or faster than the pace of change outside your organisation? 2. Tech-enablement for remote working • Is your team managing to work remotely successfully?• Do you l

      1 min read

    • Article

      Sales, Marketing And Money

      Jan 17, 2023

      When things get difficult financially, the natural response is to look for savings. Costs you can cut. Things you don't need. We tend to get more careful about where we choose to spend money. That's all fine. It's smart even. What is not talked about

      3 min read

    • Article

      The Responsive Leader

      Mar 29, 2017

      DESIGNATION: .CEO, Super Group CAREER SUMMARY: Previously MD of SAB Diversified Beverages, that included SAB’s Supply Chain Services and Logistics interests. Was MD of Super Group’s Logistics and Transport division until June 2002, after which he jo

      2 min read

    • Article

      Visionary, Servant Leadership

      Dec 1, 2017

      DESIGNATION: Executive Head: Sales and Service, Business Banking COMPANY: Nedbank Limited SALES FORCE SIZE: • Number of sales people: 425 general and 167 specialist sales and sales management people, managed through a matrix management and direct

      2 min read

    • Article

      Step 6 Reach Out to Your Customers: How to Market to Your Targeted Audience

      Jun 29, 2023

      Excerpted from: Home Business Magazine’s Home-Based Biz Start-Up Guide: Order at https://homebusinessmag.com/home-based-business-guide Whether you call your homebased business’s target audience customers, clients, patients, or prospects, you need to

      11 min read

    • Article

      Strengthening Yourcustomer Engagement

      Jun 30, 2021

      1. Value-based sales stories • Have you created a value-based sales story?• Have you taken the value gap into account, leveraging the CLOSE storytelling framework?• Have you leveraged social proof and referrals? 2. Aligning sales teams, marketing tea

      1 min read

    • Article

      Delivering Value

      Aug 9, 2018

      What do you attribute success in your sales organisation to? We nurture and encourage a dedicated team that isn’t afraid to go after aspirational goals. In setting our objectives, we consider all opportunities with an ‘out the box’ mindset, so that

      2 min read

    • Article

      Strengthening Your Sales Management

      Jun 30, 2021

      1. Providing clarity and support • Is your team prepared for ongoing volatility and uncertainty in the months ahead?• Are your Managers adept at countering the emotional impacts of stress and its impact on productivity, for themselves and their teams

      2 min read

    • Article

      Get the Word Out on Your Business!

      Jun 24, 2021

      One of the biggest challenges to face as a home-based business owner is to get the word out on your business. The task used to be a lot easier — put a press release together and push it out by mail or email, and link to a good website. Things have ch

      1 min read

    • Article

      What Value Means in Business?

      Jul 19, 2016

      Divisional Executive: Sales & Service Effectiveness – Integrated Channels Nedbank 3 164 staff (countrywide and across all channels) Rhode holds a BCom Honours; an MBA; completed a GIBS Global Executive Program and an Executive Leadership Programme at

      3 min read

    • Article

      Are You Really Reaching Your Customers?

      Mar 31, 2020

      Your biggest challenge as a home-based entrepreneur is to reach the people who purchase your products or services. This hurdle used to be a lot easier, before the internet and social media saturated everything. Against all this background noise, it’s

      1 min read

    • Article

      Lead With Purpose

      Aug 9, 2017

      DESIGNATION: Head of Sales: Diabetes Care Management Centre, South Africa Sub-Sahara COMPANY: Roche Diabetes Care CAREER SUMMARY: After studying a BSc at Wits University, Rabali became a sales representative for pharmaceutical, Elli Lilly and Company

      2 min read

    • Article

      9 Complete Guide: 8 Mistakes You Must Avoid In Your Content Marketing Campaign In 2020

      Nov 30, 2020

      Complete Guide: 8 mistakes you must avoid in your content marketing campaign in 2020 Content being the king of all marketing activities worldwide, content marketing has gained popularity over time as one of the best investments a brand can make. It’s

      14 min read

    • Article

      2 Align Your Sales And Marketing Teams And Content

      Jun 30, 2021

      According to SiriusDecisions, B2B organisations with tightly aligned sales and marketing operations achieve 24% faster three-year revenue growth and 27% faster three-year profit growth. But, according to Hubspot, only 22% of companies consider their

      2 min read

    • Article

      What Is Brand Strategy?

      Feb 22, 2022

      What is branding and why is your brand an important part of any photography business? Regardless of the size of your business or what you do, managing your brand is crucial to your success. There’s an important difference between your branding and yo

      3 min read

    • Article

      Enablement: A Force Multiplier for Sales Teams at Mimecast

      Nov 2, 2016

      ENABLEMENT IS BROADER than the usual sales training programme and at Mimecast we focus on six critical areas: 1 Adoption. In our experience, execution of the sales methodology in any business is the number one challenge for most sales people across t

      2 min read

    Reviews for Marketing Your Small Business For Dummies

    5/5

    1 rating0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words