Health Care Access

Design Challenge 2017

Pre-Application Webinar

September 5, 2017
www.nc4mm.org
www.na7onalcenterformobilitymanagement.org

 Launched in 2013
A United We Ride ini4a4ve funded through the
U.S. DOT, Federal Transit Administra4on
Operated through a partnership of






 Goal of the Center

Promo4ng customer-centered
mobility strategies to advance
good health, economic vitality,
self-suciency, & community

 Agenda
Review key ac4vi4es of the grant proposal
Review applica4on process, eligibility, etc.
An introduc4on to ethnographic-style
interviewing
Ques4ons
The Challenge Opportunity
website

nc4mm.org/challenge-2017

More detailed informa4on

Recorded webinar
FAQs
Goals of the Challenge Opportunity
Support communi4es in designing ready-to-
launch health care transporta4on solu4ons
that improve access in each of the four
challenge areas (iden4ed above)
Disseminate results of the communi4es work
to facilitate the implementa4on of solu4ons in
part or in whole by other communi4es
 The Challenge Opportunity
Key Dates
Aug. 21 Request for proposal announced
Sept. 5 Webinar for poten4al applicants
Oct. 5 Applica4ons due by 9:00 pm ET
Oct. 24 NCMM submits recommenda4ons
for proposals to be accepted to FTA
 The Challenge Opportunity

This is a doing opportunity, we will guide

you each step of the way
 The Challenge Opportunity
For accepted teams
Dura4on of grants: 9 mos.
Funding support: up to $30,000
(travel, personnel, mee4ng expenses, development of
materials, nal report)
2 in-person mee4ngs (within 1-3 months of project start)
NCMM facilitator for each team
Periodic webinars
 The Challenge Opportunity
Pre-Applica4on
Create your team
Choose your teams challenge area (p. 2)
Become familiar with Design Thinking
Deep dive-- primary and secondary research
 Crea4ng your Team

Team Lead (or 2): One must be eligible

recipient for FTA funds
Max 10 members on team
 Crea4ng your Team:
Core Members
Required members, including team lead(s):
Representa4ve of Pa4ent Perspec4ve (1 or more)
Mobility professionals (2 or more)
Health care professionals (2 or more)
 Crea4ng your Team:
Addi4onal Members
Choose addi4onal members in the context of
your :
Case management services
Ancillary health care providers
Community-based organiza4ons
Local elected or public agency ocials
Etc. (see applica4on for other sugges4ons)
 Choose Your Teams
Challenge Area
1. Treatment for chronic diseases (e.g., dialysis,
chemotherapy)
2. Treatment for acute, immediate, or unpredictable
health care trips
3. Ongoing treatment necessary for post-hospitaliza4on
recovery
4. Behavioral health treatment, including substance
addic4on treatment

 Design
Phases of Design Thinking
T hinking Learning Launch

Limited launch to
learn
Prototyping and
Assumption Testing
Identify assumptions!
Build prototypes!
Idea Generation Test assumptions!
Apply learnings

Generate ideas!
Develop solution concepts!
Narrow to 2-3 concepts
Discovery

Conduct research!
Listen for information!
Curate informatinon!
Planning Categorize findings!
Uncover insights
Reframe question!
Create design brief!
Plan research
Learn More about Design Thinking

nc4mm.org/e-learning

designthinkingformobility.org
 Applica4on Process
Due Oct. 5, 9:00 p.m. Eastern 4me
Submit Word document on-line to
king@ctaa.org
Reect your research in the applica4on
 Selec4on Criteria
Team composi4on
Understanding of health care access challenge
Measuring impact
Commitment of Core Team Members
Organiza4on capacity
Budget
Ra4ngs: highly recommended, recommended, not
recommended
Deep Dive Research
Ethnographic-Style Interviewing
Ethnography is the branch of anthropology that involves
trying to understand how people live their lives. Unlike
traditional market researchers, who ask specific, highly
practical questions, ethnographic researchers visit customers
in their homes or offices to observe and listen in a nondirected
way. Our goal is to see peoples behavior on their terms, not
ours. While this observational method may appear inefficient,
it enlightens us about the context in which customers would
use a new product and the meaning that product might hold
in their lives.
Source: Ken Anderson, Ethnographic Research: A Key to Strategy, Harvard
Business Review March 2009
We go in as a blank slate.

Without expecta4ons.

We are open to learning about our
customers lives.
 Interviewing Tips
Interview/observe in pairs
Interview in an area dierent from your
Conduct interview debrief with colleague/partner
Prepare an interview guide, using open-ended ques4ons
Use short ques4ons and short follow-up ques4ons to give
plenty of 4me for your interviewee to respond
Ask ques4ons about their transporta4on experience and
needs; look for emo4on, both posi4ve and nega4ve
Tips for Interviewing: During the
interview
Ask: Tell me more, Could you say a bit
more about that?
Give 4me for response, however awkward,
allow for the richness, the stories to emerge
Tips for Interviewing: Aner the
interview
What did I learn?
What did I learn that conrms what I
thought I knew?
Where do I need to look next?
 NCMM Co-Directors
Amy Conrick, conrick@ctaa.org
Judy Shanley, jshanley@easterseals.com
Rich Weaver, rweaver@apta.com

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hop://www.nc4mm.org