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Research on Social Media in Crises from the Red Cross

Research on Social Media in Crises from the Red Cross

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Published by Alex Howard
Research on Social Media in Crises from the Red Cross
Research on Social Media in Crises from the Red Cross

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Published by: Alex Howard on Aug 14, 2010
Copyright:Attribution Non-commercial

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03/06/2013

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1
Social
 
Media
 
in
 
Disasters
 
and
 
Emergencies
Online
 
Survey
 
of 
 
1,058
 
respondents
 
representative
 
of 
 
the
 
US
 
population
 
aged
 
18
 
and
 
older,
 
conducted
 
by
 
Infogroup
 
|
 
ORC
 
on
 
July
 
22
23,
 
2010.
 
Respondents
 
for
 
this
 
survey
 
were
 
selected
 
from
 
among
 
those
 
who
 
have
 
volunteered
 
to
 
participate
 
in
 
online
 
surveys
 
and
 
polls.
 
The
 
data
 
have
 
been
 
weighted
 
to
 
reflect
 
the
 
demographic
 
composition
 
of 
 
the
 
18+
 
population.
 
Because
 
the
 
sample
 
is
 
based
 
on
 
those
 
who
 
initially
 
self 
selected
 
for
 
participation,
 
no
 
estimates
 
of 
 
sampling
 
error
 
can
 
be
 
calculated.
 
Report
 
Date:
 
August
 
5,
 
2010
 
 
2
Nearly 3 in 4 participate in at least one online communityor social network.
Facebook is by far the most popular social media channel.
28%2%2%4%6%7%9%9%12%15%24%31%58%
0%10%20%30%40%50%60%70%80%90%100%
NoneFourSquareYelpOtherFlickrA blogForumsLinkedInYahoo GroupsTwitterMySpaceYouTubeFacebook
Which of the following online communities or social networks do you participate in?
 
3
Variations in use of online communities andsocial networks
Respondents
 
with
 
children
 
in
 
the
 
household
 
are
 
more
 
likely
 
to
 
use
 
social
 
media
 
(81
 
percent
 
vs.
 
67
 
percent
 
for
 
those
 
without
 
children
 
in
 
the
 
household).
College
 
graduates
 
are
 
more
 
likely
 
to
 
use
 
social
 
media
 
(78
 
percent
 
vs.
 
67
 
percent
 
for
 
those
 
with
 
some
 
college
 
or
 
less).
89%
 
of 
 
respondents
 
aged
 
18
34
 
use
 
online
 
communities
 
or
 
social
 
networks
 
compared
 
to
 
65%
 
of 
 
those
 
aged
 
35
 
and
 
older.
Which of the following online communities or social networks do you participate in?

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