Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword or section
Like this
14Activity

Table Of Contents

0 of .
Results for:
No results containing your search query
P. 1
Marketing Concepts

Marketing Concepts

Ratings: (0)|Views: 251|Likes:
Published by simply_abhay

More info:

Published by: simply_abhay on Aug 15, 2010
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PPT, PDF, TXT or read online from Scribd
See more
See less

10/25/2012

pdf

text

original

 
Introduction to MarketingIntroduction to MarketingConceptsConcepts
Dr.Sita MishraDr.Sita Mishra
 
L
earning Objectives
L
earning Objectives
Define marketing
Outline the steps in the marketingprocess.
Identify the core marketplace concepts.
Discuss the marketing managementorientations that guide marketing strategy.
Describe the major trends and forces thatare changing the marketing landscape inthis new age of relationships.
 
T
he New Economy
T
he New Economy
 ± ±
Increased buying power.Increased buying power.
 ± ±
Greater variety of goods and services.Greater variety of goods and services.
 ± ±
Increased information.Increased information.
 ± ±
Enhanced shopping convenience.Enhanced shopping convenience.
 ± ±
Greater opportunities to compareGreater opportunities to compareproduct information with others.product information with others.

Activity (14)

You've already reviewed this. Edit your review.
1 thousand reads
1 hundred reads
shaza443 liked this
sangramlife liked this
sangramlife liked this
Manoj Kumar liked this
moxlinde liked this
Annie Tai liked this
Narayan Prasad liked this

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->