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SPECIAL NOTE: There are some things in this report that might ruffle a lot of
feathers. That’s OK, I recently had something of a heart-to-heart with a bunch of
my readers, and it really got me fired up and I decided that it was time that
SOMEBODY spilled the beans…
“What They Aren’t Telling You…
The 19 Marketing and Copywriting
Secrets That Will Solve Nearly Any
Business Problem You Have”
From the desk of Bill Glazer
Glazer-Kennedy Inner Circle
I have 19 copywriting secrets I am going to share with you…
but first I have to tell you exactly WHY I am have prepared
this report for you.
Because, to be frank, I am not usually in the business of giving away my secrets… in fact, my clients regularly pay me tens of thousands of dollars for my coaching and consulting and home study courses.
Which is GOOD - I like to keep things simple and to the point. I like to find a formula
that works, and I like to apply that formula over and over. I figure if I find something
that’s working, I just need to find a way to use that formula more often.
That’s what really makes me mad. There are people running around that are trying to make all of this look a lot harder than it is. There are various reasons for this, but the bottom line is that they all have a vested interest in making copywriting look difficult.
If you have studied marketing and copywriting at all, you probably know what I mean when I say “Mystic-Guru.” These are the folks who do their best to create this impression that you need to have some “black-magic” skills to write good copy.
They would have you believe that they are like some modern-day alchemists that
turn lead into gold. But instead they are using ink on paper, or pixels on a
You don’t have to be a super-human to get great results with your copy. You
don’t need to be a “Mystic-Guru.” You don’t have to go on a trek to some distant
mountain top and worship some arcane copywriting gods.
I know it may SOUND like magic that you could sit down and write an ad or a
sales letter and then have mountains of cash come flying into your business… but
there isn’t any magic involved.
And yes, it sounds like magic when you can keep EVERYTHING in your
business EXACTLY the same, but write a new or better sales letter and DOUBLE
your bottom line.
Sure – it sounds like magic… and those Mystic-Gurus would love you to believe
that it’s magic (and, of course, they are the only ones that know the magic
spell)… but the reality is that copywriting is just a skill – you just need to learn
how to do it, and then apply it correctly.
I know this… because until about 10 years ago I had never heard of direct
marketing or copyrighting. I first heard about it when I attended a seminar and
heard Dan Kennedy speak. It was like a huge light bulb went off in my head… I
was instantly hooked. And I set myself to the task of learning everything I could
about direct marketing and copywriting.
Now bringing you back...
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