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8A PACKAGING & MATERIAL HANDLING-1

8A PACKAGING & MATERIAL HANDLING-1

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Published by ashish.bms9
Logistics 5th Semester
Notes for lectures
Logistics 5th Semester
Notes for lectures

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Published by: ashish.bms9 on Jun 25, 2008
Copyright:Attribution Non-commercial

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05/09/2014

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1
Packaging
A value adding operation
Consumer packaging
°
Attracts attention
°
single most important factor in purchasing decisionsmade at point of sale
Industrial packaging - makes logistical activities of handling storage moving easy
Sales functions of packaging
 
2
Display - attraction, easy identification,communication - recipe, hazard, special care
 
3
Ease of opening: easy open cans

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