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7 11 Stores CASE STUDY

7 11 Stores CASE STUDY

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Published by gouatm_infy
FOR MIS SUBJECT MBA
FOR MIS SUBJECT MBA

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Categories:Types, Research
Published by: gouatm_infy on Aug 16, 2010
Copyright:Attribution Non-commercial

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08/07/2013

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PRESENTED BY 
GROUP-3
 
OVERVIEW:
1. BACK
GROUND OF 7 ELEVEN
i.PRODUCTS AND SERVICES BY 7 ELEVENii.MARKETING STRATEGY OF 7 ELEVEN
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TH
E BACKGROUND:
7-Eleven, Inc. was founded in Dallas, Texas in 1927
7-Eleven, Inc. is the world's largest operator, franchisor and licensor of convenience stores with more than 24,000 units worldwide.
The company name was changed from ´The Southland Corporationµ afterapproval by shareholders in 1999.
IYG Holding Company, a wholly owned subsidiary of Ito-Yokado Co., Ltd., andSeven-Eleven Japan Co., Ltd., has owned a majority interest in 7-Eleven, Inc.since 1991. Seven-Eleven Japan operates more than 9,400 7-Eleven stores inJapan and Hawaii under an area license agreement with 7-Eleven, Inc. 7-Eleven,Inc. stock is traded publicly on NYSE under the symbol SE.
7-Eleven purchases a wide variety of goods and services on the local, regional andnational level. They are not a manufacturer, so every item we sell in our storesand all goods and services we use in day-to-day business operations must besupplied by vendors.
7-Eleven has been the leader in franchising and licensing in the conveniencestore industry for 46 years. The company entered franchising in 1964, signed itsfirst United States area licensing agreement in 1968, and signed the firstinternational licensing agreement with Mexico in 1971.
OPERATING IN Australia, Japan, Taiwan, Malaysia, Philippines, Singapore,South Korea, Thailand, China, Hong Kong, Macau, Scandinavia, United States,Canada AND Mexico.

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