Professional Documents
Culture Documents
Beginning …..
CMM Level5.
recession.
NEW MARKET
SUBSTITUTES
ENTRANTS
FIRM COMPETITOR
SUPPLIERS CUSTOMERS
FIRM:
Advantage of being the First Mover:
1. Build Motorola’s reputation with buyers.
2. Early commitment to new technologies & channels had a cost advantage.
3. First time customers will remain loyal to the firm, with repeated buying.
4. Moving first makes preemptive strike, making imitation hard / unlikely.
1. Does market take off depend on the development of the products and
3. Will buyers will have to bear switching costs ? Will they have to learn new
skills ?
As Motorola was a technology based company that runs on innovation, the basic
input(s) were its Human Resources.
1.Mandatory training for its new recruits.
2.Coping with attrition:
i.Positions in terms of compensation / opportunities enriching domain knowledge.
ii.Expenses for video conferencing with MU / IIT.
iii.Awarding them for team / individual performance, ESOPs for key employees.
iv.Individual Dignity Entitlement: Ensure regular dialogue between manager /
emp.
Helped managers to develop people management skills (with tech skills).
PERFORMANCE OF MOTOROLA (US):
PERFORMANCE OF MOTOROLA (US):
ISSUES FOR MOTOROLA:
Internal Environment:
1.System Engineering group was not fully staffed.
2.No movement for senior technologists from MIEL Operations Groups due to
growing demand of software.
3.Business Development Group not able to contribute to the tech developments.
4.Traditional head Count model was used to get the “Value” of the product /
technology on no. of people employed for development it was not correct.
External Environment:
1.2000: Aligned business groups in 3 parts to take care of the Customer needs.
2.2001: Global slowdown affected sales / profit , and situation worsened further.
3.2001: Reclassified projects and cut back on outsourcing.
4.Issues in the management process and its solution.
5.New areas of growth and revenue in 1:2
LOOKING AHEAD …
1. Not to be dependent with the headcount business for growth and survival.
2. SI and IT consultancy initiatives must grow.