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01 Intro to Business Txt

01 Intro to Business Txt

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Published by Esther M Lmt

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Published by: Esther M Lmt on Aug 17, 2010
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09/19/2013

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business growth
Business ManagementStudy Manuals
Certificate inBusiness Management
INTRODUCTION TOBUSINESS
The Association of Business Executives
 
i
Certificate in Business Management
INTRODUCTION TO BUSINESS
Contents
Unit Title Page
Introduction to the Study Manual iiiSyllabus v1 Nature and Purpose of Business Activities 1
Introduction 2The Economic Context of Business 2The UK Economy 10Population and the Labour Force 12The Public and Private Sectors of the Economy 14
2 Structures of Business 19
Introduction 20Basic Forms of Business Organisations 20The Sole Trader 21Partnerships 23Companies 25Public Sector Organisations 30Not-For-Profit Organisations 33Objectives of Organisations 34
3 Structures of Organisations 37
Introduction 38Formal and Informal Structures 39Infrastructure 39The Functional Departments of a Business 43
4 Organisations in their Environment 47
Introduction 48Analysing the Environment 48Stakeholders 52Responding to Change in the Environment 57Services to Business 59Location of Industry 63
5 Growth and Scale of Business Organisations 69
Introduction 70Growth Strategies 71How Do Organisations Grow? 73Economies of Scale 77Diseconomies of Scale 79Globalisation 81
 
ii
Unit Title Page
6 The Production Function 87
Introduction 88Production Systems and Techniques 89Control 92Stocks 97Quality 101
7 The Marketing Function 109
Introduction 111The Nature of Marketing 112Market Analysis and Research 117Marketing Plans 122Customers and Markets 123The Product 127Pricing 132Promotion 134Distribution 138The Marketing Mix and the Product Life Cycle 139
8 The Finance and Accounting Function 141
Introduction 143The Basics of Business Finance 144Sources of Finance 146The Finance Providers 151The Structure of an Organisation's Finance 152TheAccounting Function 159Financial Accounts 162
9 The Human Resources Function 171
Introduction 173Concept and Scope of Human Resource Management 174Human Resource Planning 176Recruitment and Selection 182Training and Development 189Motivation 194Remuneration 199

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