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The Planner Survey 2010

The Planner Survey 2010



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Published by Heather LeFevre
The results of this year's planner survey.
The results of this year's planner survey.

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Published by: Heather LeFevre on Aug 18, 2010
Copyright:Attribution Non-commercial


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The Planning Survey was born because I had a performance eval-uation coming up and I wanted to know if I was being paid fairly.Up to that point, I was guilty of what most women apparently do:not negotiating. But I couldn’t say with any certainty what wasfair.So I set up a little Zoomerang survey and offered to share the re-sults with everyone who participated. 
133 people participated that rst year. I got a raise and so did a
lot of the participants. “Don’t you think I’m at least average?” is agreat way to approach those conversations.I went on to The Martin Agency in Richmond (192 participants thesecond year and 466 the third) and Crispin Porter + Bogusky inMiami and Boulder (798 participants that year). Then I was offeredthe opportunity to work internationally and moved to Amsterdamworking for DDB and Tribal DDB (1217 participants last year).Now, I've just started as the planning director for StrawberryFrogAmsterdam and it feels like the 1578 people who took the surveythis year are coming along with me for the ride.The survey has been an immensely positive experience for me,especially getting to know so many planners out there in theworld. I love how we all get smarter together as we go.And now the Planning Survey is manned by a team. This year Iwas joined by Megan Averell of Hill Holiday Boston, Julia Lee of Señora Rushmore Madrid and Bori Toth of TBWA Berlin. I thinkyou’ll soon see the difference that 6 extra hands can make. Your comments and feedback directly impact the questions weask, so feel free to contact us via blogs, twitter, email. And I’veconnected to most of you on LinkedIn. This is a great way toreach out to other planners. Just send them a message –I’m happy to forward it along.As always, thank you for playing.Heather 
Author’s note
0 500 1000 1500 2000
The Rest:
Numbers don’t always add up to 100percent due to rounding.
The 411Where do we work?
Full-service Agency 58% - 7% since last year, still dropping Digital Agency13%- 4% since last year Brand Consultancy5%Other  5%Freelance/Self Employed5%Creative Boutique4% - First time adding this choice Unemployed2%Multi-cultural Agency 2%Media Agency2%Direct Agency1%Client Side 1%
% of peopleout of workmonths
With 2.1% (34 out of 1578) people out of work this year, comparedto 2.5% last year, the economy appears to be doing better. Morethan half of these are at the Junior Planner or Planner level. Most
are optimistic, a few are unemployed by choice waiting to nd the
perfect gig post-baby or coming off a sabbatical. Planning feels in-demand even by these folks, so we’ll not see them in line for soupany time soon.

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