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QUE CES Release_01!07!10_ Final

QUE CES Release_01!07!10_ Final

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Published by Taylor Buley

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Published by: Taylor Buley on Aug 18, 2010
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08/18/2010

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EMBARGOED UNTIL 8:30 AM PT, THURSDAY JANUARY 7, 2010Live. Work. QUE.
TM
Introducing the QUE
proReader by Plastic Logic
More than an eReader, QUE is uniquely designed as an essential tool to lighten the workload of mobile professionals Sleek industrial design, intuitive user interface, powerful applications and QUE Store define a premium business reading experience 
CONSUMER ELECTRONICS SHOW, LAS VEGAS – JANUARY 7, 2010
– Plastic Logic today unveiled QUE
(pronounced “Q”), the world’s firstproReader. More than an eReader,QUEis designed specifically to provide apremium reading experience and access to content anywhere anytime, whilesimplifying the multi-faceted lifestyle of business professionals –and to literallylighten their workload.With its sleek 8.5 x 11 inch form factor, crisp large touchscreen display, intuitiveuser interface and powerful tools, QUE stands out in the crowd. QUE is currentlyon display at theConsumer Electronics Showin Las Vegas (Central Hall of LasVegas Convention Center at Booth 11840 anchoring the e-Book Techzone).“Today we are introducing two major advancements: the birth of a new marketcategory, the proReader,
and 
a milestone in the evolution ofplastic electronics,”saidRichard Archuleta, CEO of Plastic Logic. “The QUE proReader was builtfrom the ground up for people who
need 
to read. Starting today, mobileprofessionals can look forward to a paperless briefcase, a lighter load, and abetter way to work.
Like paper, only better
The inspiration for QUE was an age-old but perfect business tool: a simple sheetof paper. QUE was designed to have the benefits of paper, but without the weightand clutter. Just like paper, QUE is easy to hold and feels good in your hands.But it’s easier to search and find exactly what you’re looking for.
 
Introducing the QUE 
proReader by Plastic Logic January 7, 2010 Page 2 of 5 
The size of a pad of paper, about 1/3 inch thick, and weighing less than manyperiodicals (about a pound), QUE features a 10.7-inch shatterproof plasticdisplay — the largest display in the market.
Exclusive plastic display technology
The patented plastic display technology in QUE has been 10 years indevelopment, since Plastic Logic’s founding by researchers from the renownedUniversity of Cambridge (UK)Cavendish Labs. The unique plastic displays areproduced in Plastic Logic’s world-first commercial scale plastic electronicsmanufacturing facility in Dresden, Germany. Combined with E Ink Vizplex® technology, this produces an outstanding reading experience that looks andreads just like paper, even in direct sunlight.
QUE design: A celebration of black and white
Designed through a unique collaboration between Plastic Logic and IDEO, theQUE design was inspired by black and white print—a communications standardthat is both classic and timeless. In addition to being the easiest to read, blackand white is often the most visually striking combination.“We wanted to highlight the optical qualities of plastic,” said IDEO’s CarolineFlagiello, who serves as Plastic Logic’s acting creative director. “Think of poolsof black ink captured in a glass inkwell against a crisp sheet of white linen paper.”Plastic Logic created QUE to feel as natural in your hand as a pad of paper,while conveying the level of premium quality craftsmanship of a fine pen. Itsproprietary user interface is as intuitive and easy as paper and ink
.
The simple, but powerful QUE user interface is uniquely designed forfunctionality in the day-to-day world of the business professional. Its signaturehome view provides your appointments for the day and all of the information youneed, including a customized view of your content – your daily newspaper,magazines, and other essential materials – as well as immediate access totheQUE Storeto get what you need, whenever you need it.
All your content, all the time
Designed for more than good looks, QUE provides instant access to the contentbusy professionals need at their fingertips all day long – all their contentanywhere any time: Read a newspaper over morning coffee. Review yourappointments imported from Outlook. Have every document you need when youneed it. And at the end of the day, relax with a good book.In addition to highly valued business and professional newspapers, periodicalsand eBooks, QUE supports reading and annotating document formats business
 
Introducing the QUE 
proReader by Plastic Logic January 7, 2010 Page 3 of 5 
users need (including PDF files, Microsoft Office, ePub documents and more).With the QUE software, it’s easy to quickly transfer content from your PC, Mac® computer or BlackBerry® smartphone to your QUE. The standard 4GB QUEmodel can hold up to 35,000 documents or the equivalent of up to 35 filingcabinets worth of documents. If your paper-laden briefcase and file cabinets arebulging at the seams, the 8GB model holds up to 75,000 documents or theequivalent of the contents of up to 75 filing cabinets
i
.
Powerful tools for interacting with your content
Storage means nothing if you can’t easily access your documents. Thanks to itsproprietary touchscreen interface, QUE makes it simple to find reports,spreadsheets and presentations with just a few taps of a finger. And QUE isalways on when you need it: its battery can last days, instead of hours.QUE has integrated reviewing tools and features that maximize efficiency. Add anote and use the virtual keyboard to include your comments, highlight text,scribble free form, and even add a stamp to emphasize a point. No stylusneeded. And if that massive spreadsheet with the tiny font is too small, just zoomin for a close-up view. With QUE, it’s easy to instantly go back and forth betweendocuments.
Wireless access to leading publications, professional content on the QUEStore
The QUE Store offers a rich collection of reading material especially geared tothe business professional. QUE users will be able to connect to fresh contenton-the-go, on the QUE Store: to search, purchase and download wirelesslyviaWi-Fi andAT&T’s 3G network
ii
.Powered by Barnes & Noble, the QUE Store offers instant access to the world’slargest eBookstorein addition to many business and professional newspapers,books and periodicals. Additionally, Plastic Logic is partnering withOliveSoftwareand premier publishers to give QUE users a richer content and readingexperience that is optimized for QUE.Today, Plastic Logic is announcing new content partnerships with some of theleading business, news and sports publishers and publications, including newspublications from the
Wall Street Journal,
The
Los Angeles Times 
,
Chicago Tribune, Baltimore Sun 
, the
San Jose Mercury News, the Contra Costa Times,the Oakland Tribune, the Huffington Post and The Sporting News Today 
, alongwith magazines from
Barron’s, Fast Company and Forbes.
These publications join previously announced strategic partnerships with
USATODAY 
, the
Detroit Free Press 
and
The Detroit News, MIT’s Technology Review, Popular Science,
and IDG publication titles, including
Macworld, PC World, CIO, Network World, and Computerworld.
Rounding out the QUE Store

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