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6 Successful Online Engagement

6 Successful Online Engagement

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Published by: Marcus Skookumchuck Vannini on Aug 18, 2010
Copyright:Attribution Non-commercial

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09/23/2010

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Successful Online Engagement
 
Wh
at is Online Engagement?
Online engagement is reac
h
ing outto constituents using t
h
e Internet
T
h
e tools most commonly used inonline communications includeemail messaging, internet forms,and websites
 
Wh
y S
h
ould I Care About OnlineCommunications?
Over 70 percent of Americans go online everyday
Over t
h
e course of 2004, daily Internet use grew at a rapid ratefrom 52 percent to 70 percent of all Americans logging in dailyto t
h
e Internet
Despite age differences in percentage of people using t
h
eInternet, t
h
e growt
h
of Internet usage is seen across all agegroups
Email use is t
h
e number one activity and time consumer for t
h
e vast majority of Internet users
Pew Internet and American Life Project, September of 2005, found thaton any given day, about 52 percent of American internet users aresending and receiving email, up from 45 percent in June of 2004.
(L. Rainie and J. Horrigan, Pew Internet and American Life Project, 2005)

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