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Strategic Management-Module-1

Strategic Management-Module-1

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Published by Mahesh Rangaswamy

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Published by: Mahesh Rangaswamy on Aug 18, 2010
Copyright:Attribution Non-commercial

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11/23/2012

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Strategic Management
Art & science o
formulating
,
implementing
, and
evaluating
,cross-functional decisions thatenable an organization to achieveits objectives.
 
STRATEGY 
Strategy refers to thedeterminationof the purpose and basic long termobjectivesof an enterprise
Involves adoption of differentcourses of action,with proper allocation oresources.
Strategy is a means to achieve anorganization's missions and objectives
.
 
Sun Tzu·s Military Strategy andManagement
³An armyshouldn¶t go to war, unless it iscertain that it hasan advantage over the enemy.´ 
L
esson
: M
anagement
 
should
 
not
 
only
k
now
 
their 
 
own
 
internal
 
capability
 
but
 
also
 
the
 
resources
 
and
 
competences
 
of 
 
their 
 
competitors.
³A territory must be conquered as quickly as possible,and unnecessary blood shed shouldbe avoided.´ 
L
esson
: M
anagement
 
should
 
avoid unnecessary
 
waste
 
of 
 
time
 
and
 
resources.

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