Neuroeconomics Decision Making and the Brain

Academic Press is an imprint of Elsevier32 Jamestown Road, London NW1 7BY, UK525 B Street, Suite 1900, San Diego, CA 92101-4495, USA30 Corporate Drive, Suite 400, Burlington, MA 01803, USAFirst edition 2009Copyright © 2009 Elsevier Inc. All rights reservedNo part of this publication may be reproduced, stored in a retrieval systemor transmitted in any form or by any means electronic, mechanical, photocopying,recording or otherwise without the prior written permission of the publisherPermissions may be sought directly from Elsevier’s Science & Technology RightsDepartment in Oxford, UK: phone (+44) (0) 1865 843830; fax (+44) (0) 1865 853333;email: permissions@elsevier.com. Alternatively visit the Science and Technology Bookswebsite at www.elsevierdirect.com/rights for further detailsNoticeNo responsibility is assumed by the publisher for any injury and/or damage to personsor property as a matter of products liability, negligence or otherwise, or from any useor operation of any methods, products, instructions or ideas contained in the materialherein. Because of rapid advances in the medical sciences, in particular, independentverification of diagnoses and drug dosages should be made

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British Library Cataloguing-in-Publication Data

A catalogue record for this book is available from the British LibraryISBN: 978-0-12-374176-9For information on all Academic Press publicationsvisit our website at www.elsevierdirect.comTypeset by Charon Tec Ltd., A Macmillan Company. (www.macmillansolutions.com) Printed and bound in China08 09 10 11 12 9 8 7 6 5 4 3 2 1

Contributors

Bernard W. Balleine

UCLA Department ofPsychology, 1285 Franz Hall, Los Angeles, CA90095-1563, USA

B. Douglas Bernheim

Department of Economics,Stanford University, Stanford, CA 94305-6072, USA

Peter Bossaerts

Laboratory for DecisionMaking under Uncertainty, École PolytechniqueFédérale Lausanne (EPFL), Station 5, 1015 Lausanne,Switzerland

Sarah F. Brosnan

Department of Psychology,Georgia State University, Atlanta, GA 30302-5010, USA

Julian R. Brown

Howard Hughes MedicalInstitute and Department of Neurobiology, StanfordUniversity School of Medicine, Fairchild Building,Room D200, 299 Campus Drive West, Stanford, CA94305, USA

Colin F. Camerer

Division of Humanities andSocial Sciences, California Institute of Technology, Pasadena, CA 91125, USA

Andrew Caplin

Department of Economics, NewYork University, 269 Mercer Street, New York, NY10003, USA

M. Keith Chen

Yale School of Management,135 Prospect Street, New Haven, CT 06520-8200, USA

Greg S. Corrado

Howard Hughes MedicalInstitute and Department of Neurobiology, StanfordUniversity School of Medicine, Fairchild Building,Room D200, 229 Campus Drive West, Stanford, CA94305, USA

Antonio Damasio

Brain and Creativity Institute,University of Southern California, Los Angeles, CA90089-2520, USA

Nathaniel D. Daw

Department of Psychology,New York University, 6 Washington Place, New York,NY 10003, USA

Peter Dayan

Gatsby Computational NeuroscienceUnit, Alexandra House, 17 Queen Square, LondonWC1N 3AR, UK

Mark Dean

Department of Economics, New YorkUniversity, 19 West 4th Street, New York, NY 1003, USA

Mauricio R. Delgado

Department of Psychology,Rutgers University, 101 Warren Street, Smith Hall,Newyork, NJ 07102, USA

Michael Dorris

Department of Physiology,Queen’s University, 18 Stuart Street, Botterell Hall,Kingston, ON K7L3N6, Canada

Kenji Doya

Neural Computation Unit, OkinawaInstitute of Science and Technology, 12–22 Suzaki,Uruma, Okinawa 904-2234, Japan

Ernst Fehr

Institute for Empirical Research inEconomics, University of Zürich, Blümlisalpstrasse 10,CH-8006 Zürich, Switzerland

Craig R. Fox

UCLA Anderson School andDepartment of Psychology, 110 Westwood Plaza#D511, Los Angeles, CA 90095-1481, USA

Charles R. Gallistel

Rutgers Center for CognitiveScience, Rutgers University, Psychology BuildingAddition, Busch Campus, 152 Frelinghuysen Road,Piscataway, NJ 08854-8020, USA

Paul W. Glimcher

Center for Neuroeconomics,New York University, 6 Washington Place, New York,NY 10013, USA

William T. Harbaugh

Department of Economics,University of Oregon, Eugene, Oregon 97403-1285, USA

Daniel Houser

Interdisciplinary Center forEconomic Science (ICES), 4400 University Drive,Fairfax, VA 22030, USA

Ming Hsu

Department of Economics, Universityof Illinois at Urbana-Champaign, 405 North MathewsAvenue, Urbana, IL 61801, USA

Eric J. Johnson

Columbia Business School,Columbia University, Uris Hall, 3022 Broadway, NewYork, NY 10027, USA

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