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Places Advertisers

Places Advertisers



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Published by TechCrunch
Facebook Places guide for advertisers
Facebook Places guide for advertisers

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Published by: TechCrunch on Aug 19, 2010
Copyright:Attribution Non-commercial


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Guide for Businesses | BETAAt Facebook we are always creating more ways for people to share, connect, andinteract with one another. All these interactions in our lives take place somewhere.Facebook Places allows users to share where they are, nd their friends anddiscover interesting places nearby.Facebook Places provides a presence for your business’s physical store locations-encouraging your customers to share that they’ve visited your business by“checking in” to your Place. When your customer checks into your Place, thesecheck-in stories can generate powerful, organic impressions in friends’ News Feeds,extending your brand’s reach to new customers. Best of all, it’s free.Read on to learn more about how to nd, create, and claim your Place onFacebook.
Example of a Places News Feed Story
Facebook Places
Who. What. When. And now
Helen Min
anniversary sale!!! — at Nordstrom with Colleen Sullivan and2 other people. 
2 hours ago ·Comment·Like
Guide for Businesses | BETAFinding or creating your PlaceFinding your Place
Your Place may already have been createdby Facebook or a Facebook user. To seeif your Place already exists, search onwww.facebook.com via the Search bar onyour computer. If you nd your Place, youmay proceed through the claim ow on thefollowing page.Otherwise, you may need to physically belocated at your store’s location. Once there,launch Facebook Places using your Facebookfor iPhone Application or any HTML5-enabledmobile device via touch.facebook.com. Searchnearby Places to nd your Place. If you areunable to nd it, you may add it by clicking the‘+’ or ‘Add’ icon.
Creating your Place
Creating your Place on Facebook is easy. Toadd a new Place, enter your Place’s name anddescription (this can be edited later on). Click add. You have now successfully createdyour Place and you may check-in.
Guide for Businesses | BETAClaiming your Place
Claim your Place as this will allow you to manage your Place’s address, contact information, business hours,prole picture, admins and other settings. Managing a Facebook Place is similar to managing a FacebookPage, but there is additional functionality including maps, directions to the business, and check-ins.To claim your Place, follow these 4 easy steps:
Log in towww.facebook.com,search for and selectthe name of yourPlace. Click on “Is thisyour business?” toclaim your Place.Check the box to declarethat you are an ofcialrepresentative.

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