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eRevolution Full

eRevolution Full

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Published by: api-27854148 on Aug 19, 2010
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03/04/2014

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Slide 1
eRevolution
PricewaterhouseCoopers
18 - 20 November 2009
Presentation at the 5th Ministerial
eGoverment Meeting and Conference,
Malmö Sweden
Slide 2
eRevolution
PricewaterhouseCoopers
18 - 20 November 2009
Introduction

A great amount of research describes how young
citizens are abandoning traditional democratic
institutions. Fewer people join political parties
and fewer people vote in general elections.

This has led to a discussion on whether
traditional representative forms of democratic
governance are out of date. If so, through which
types of actions is a modern citizenship defined?
Is it true that the youth of today has a limited
interest in politics and democracy?

The youth of today are supposed to belong either
to the self-centered and lazy generation Y – only
caring about themselves, or the digital natives of
generation Z, rather speaking through MSN than
face to face. Is this picture correct?

Slide 3
eRevolution
PricewaterhouseCoopers
18 - 20 November 2009
Digital natives and Internet habits

Josefin is a member of 10 groups: for example
Amnesty, Doctors without borders and against
violence. This young person takes a stand in a
variety of issues – and not all but many are very
important. We can hardly blame her for not
caring, can we?

Josefin’s generation – the eGeneration - has
developed a fantastic ability to sort information
and accomplish several tasks at the same time –
this is clearly an adaptation to the information-
and knowledge society. Research has shown
that the youth has formed a great capacity to
skim read and to take out only the bits and
pieces they are interested in.

For example the young citizens pay attention to
no more than approximately 10 percent of all
online advertisement. The information society
has brought new ways of collecting and sorting
information, which also influences young
peoples’ ways of taking active interest in the
issues concerning them.

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