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Export Potential of AYUSH Products

Export Potential of AYUSH Products

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Published by Jayesh Vyas
Export Potential of AYUSH products
Export Potential of AYUSH products

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Published by: Jayesh Vyas on Aug 19, 2010
Copyright:Attribution Non-commercial


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(Affiliated to D.A.V.V., INDORE)
 A Research Dissertation Submitted For Partial Fulfillment of Master of Foreign Trade
In the present era of globalization and development of a world market for traditionaland herbal medicine, research & development is needed to promote the production and export of quality products in the form of drugs, foodsupplements, toiletries and cosmetics. There is an intense competition fromother countries in the trade of herbal products. India’s share in the world marketis negligible. The revised extra-mural research project has, therefore, beendesigned to encourage R&D in priority areas so that the research findings lead tovalidation of claims and acceptability of the AYUSH approach and drugs.Department of Indian Systems of Medicine and Homeopathy (ISH&H) was set up in1995 to ensure the optimal development and propagation of AYUSH systems of health care. It was renamed as the Department of Ayurveda, Yoga & Naturopathy, Unani, Siddha and Homoeopathy (AYUSH) in November, 2003.The Department continued to make steady progress during the year 2005-2006.Emphasis was laid on implementing the schemes which address the thrust areasidentified by the Department like up gradation of educational standards, qualitycontrol and standardizations of drugs, improving the availability of raw material,research and development and awareness generation about the efficacy of thesystems domestically and internationally.
The data available for the thirteen years of exports of AYUSH products (Ayurveda,Yoga, Naturopathy, Unani, Siddha, Homoeopathy) shows constant increase inthe export. The export have shown a very good growth in the year (
the growth of exports have been great and the requirement is alsofulfilled by Indian exporters because of the proper production in those years andthe proper climatic conditions were also there.. However, apart from that thegrowth of exports has been registered from the data available of past thirteenyears. There is an immense potential in the coming years in this sector because of increasing demand in these markets. Talking about the trend analysis of the datais not having much difference in them but yet increasing so we have an on theline graph because there is not much difference in the data registered. The newreformed policies introduced by the government in the latest foreign trade policyi.e. 2009-2014 have also announced various schemes and incentives for theexporters to promote exports.
After analyzing the past 13 years data using trend analysis and predicting future data,a growth can be seen in the exports of AYUSH products from India. If exportersfollow, the norms and standards placed by World Trade Organization, then for surethere will be a high growth and India will be able to export more AYUSH products tothe these countries. If there will be total government support through good reformsand policies then there will be good amount of growth in the exports of AYUSH products and this sector will become one of the decent foreign exchange earners inthe upcoming years. Understanding of global market and emerging trends is the basic prerequisite to stay and grow in international markets

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