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Final Business Plan of Pso in Sm

Final Business Plan of Pso in Sm

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Published by: fraziqurian on Aug 19, 2010
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04/11/2011

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 Strategic Management 
Business Plan of Pakistan State Oil-
 PSO
 
1
BUSINESS SCOPE
PSO are in:
PSO is the market leader in Pakistan¶s energy sector. The company has the largest network of retail outlets toserve the automotive sector and is the major fuel supplier to aviation, railways, power projects, armed forcesand agriculture sector. PSO also provides Jet Fuel to Refueling Facilities at 9 airports in Pakistan and shipfuel at 3 ports.The provision of the highest quality petroleum products and services to customers
PSO wants to be:
To excel in delivering value to customers as an innovative and dynamic energy company that gets to thefuture first. They want to expand their business in alternative fuel energy.
CORE VALUES
Excellence
:
PSO
 believes that excellence in our core activities emergesfrom a passion for satisfying our customers¶ needs in terms of total quality management.Our foremost goal is to retain our corporate leadership.
Innovation
:
PSO
committed to continuous improvement, both in new products and processes as well as existing ones. We encouragecreative ideas from all stakeholders.
Respect:
PSO
 
an equal opportunity employer, attracting and recruitingthe finest people from around the country. We valuecontribution from individuals and teams. Individualcontributions are recognized through our reward andrecognition program.
Integrity
:
PSO
uphold our values and business ethic principles.Professional and personal honesty, dedication and commitmentare the landmarks of our success. Open and transparent business practices are based on ethical values and respect for employees, communities and the environment.
Specific Region
3,800 retail outlets (stations) scattered all over Pakistan¶s geographyLubricants manufacturing plants in Korangiand Kemari.
UNCTIONS
 
AvailabilityReliabilityCorporate/prepaid cards facility
 
 Strategic Management 
Business Plan of Pakistan State Oil-
 PSO
 
2
 
Customers
Automobile ownersHigh-Street distributors.Industrial customers
echnology
Mobile Quality Testing UnitsIntegrated value chainStrong marketing capabilitiesLargest retail network 
CONSIDERATIONPresent Business
:
Pakistan State Oil, the largest oil marketing company in the country, is currently engaged in storage,distribution and marketing of various POL products. The company¶s current market share of 82.3% in the black oil market and 59.4% share in the white oil market, alone speak volumes about its success
.
Future Business
The Managing Director briefed the future business strategy stating that the management and employees shallcontinue to work towards establishing PSO as an energy solution company in full compliance with HSEstandards. He added that the company shall reinforce technology-driven value-added initiatives and shallwork towards increasing income from non-fuel and gaseous fuel businesses.
RELATIONS WITH OTHER BUSINESSES
:
Although the market share of PSO is the largest in the industry. The main competitors of it are Shell andChevron.
 
PSO has maintained a 30-year mutually-beneficial business relationship with Kuwait PetroleumCorporation (KPC) for the purchase of HSD and FO. Other than importing products, various refineries inPakistan including Attock Refinery Limited, Pakistan Refinery Limited, BOSICOR, NRL and PARCO cater to our product needs including that of LPG, motor gasoline, kerosene, jet fuels, high speed diesel and furnaceoil. And also export oil to Afghanistan.
 
Business we are not in:
 
Engine parts manufacturing
 
 Strategic Management 
Business Plan of Pakistan State Oil-
 PSO
 
3
 
Corporate Responsibility:
PSO promotes health safety environment and culture both internally and externally. We emphasize oncommunity development and aspire to make society a better place to live in.
PSO EXTERNAL ENVIRONMENT
MARKET STRUCTURE:
 
We are focusing on the SBU of PSO which is petroleum business and have many competitors in market. Themain competitors are Shell and Caltex; but the PSO maintained its leadership in industry. In this market,government decides the prices of petroleum¶s. This market is divide into four segments which are;vehicles/generators owners, industries, agricultures, transportation segments.
APPLICATIONS RETAILSCONSUMERSINDUSTRIES AGIRCULTURES TRANSPORTATION
PRODUCTS
 
Kerosene OilLDOFuel oilHSDFuel OilLDOHSDFuel oilJP1HSDFuel Oil
 Petrol pumps
 
 Distributors
 
 DIRECT FROM COMAPNY 

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