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Table Of Contents

Benefit Laddering—Example
III. Advertising objectives
IV. Advertising (creative) strategy
V. Advertising budget
The Media Planning Process
I. What You Say Is More Important Than How You Say It
10. The Image and the Brand
II. Don’t Be a Copy-Cat
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Campaign Planning

Campaign Planning

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Published by yatpat

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Published by: yatpat on Aug 20, 2010
Copyright:Attribution Non-commercial

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01/28/2013

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