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Scientific Advertising by Claude Hopkins

Scientific Advertising by Claude Hopkins

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Published by Mada Puni

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Published by: Mada Puni on Aug 20, 2010
Copyright:Attribution Non-commercial

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10/29/2011

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Scientific Advertising
by Claude Hopkins
 
 
Scientific Advertising
was first published in 1923.This transcription was made in 2007 by
Jonathan Ingram
.As
Claude Hopkins
died more than 70 years ago, this work is nowpublic domain in every country in the world except, possibly, theUnited States of America.Many countries allow copyright to be claimed purely onpresentation. No additional copyright is claimed over thispresentation of 
Scientific Advertising
. You are free to use it in yourown work, to modify it, to copy it, and to distribute it as you wish.You are also free to remove the transcription credit, but I request thatyou retain it.
 
Scientific Advertising by Claude Hopkins
3
 
In This Book
How Advertising Laws Are Established 5
 
Just Salesmanship 11
 
Offer Service 17
 
Mail Order Advertising—What It Teaches 21
 
Headlines 27
 
Psychology 31
 
Being Specific 37
 
Tell Your Full Story 41
 
Art in Advertising 45
 
Things Too Costly 49
 
Information 53
 
Strategy 57
 
Use of Samples 61
 
Getting Distribution 67
 
Test Campaigns 71
 
Leaning on Dealers 77
 

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