³Life is a series of experience, each one of which makes us bigger´Henry Ford
Share trading in India is undergoing a transition and consolidation phase witnessed never before.The competition is likely to become so severe after the entry of many players, retaining a customer is most difficult practice for any service provider.Though India has a very big untapped market but the players will not flourish unless they changethe way the customers are being served. Given the awareness level of today customers every player has to treat with care and make the customer feel that he is the king. Number of Online Share trader in India has crossed the line. More and more customers are coming under this umbrella and manyof the existing one are changing exhibition area. So Retention and Satisfaction of Customers arenow more important as it was never before. Players keep coming with new schemes in order toattract new customers and retain the existing one. This is being supplemented with increasedadvertising and brand building efforts. Success of any organization depends upon its being proactive. An often quoted marketing adage is to manage a business well is to manage its futureand to manage its future is to manage information.To give the student of management a feel of real world situation they are being sent to anyorganization where they work on a prescribed problem or a topic and come out with variousconclusions and suggestions. I am very lucky as I got an opportunity to work with
which is showing phenomenal growth and success in its Sector. My topic of study was
³Financial Analysis of Angel Broking´.
This project is an effort to do a depth study and analysis of various known and unknown reasons for customer satisfaction and retention. ³To err is human´ and I am not an exception, valuablecomments are always welcomed since it will motivate to work with greater enthusiasm andefficiency in the future.