Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Standard view
Full view
of .
Look up keyword
Like this
0 of .
Results for:
No results containing your search query
P. 1


Ratings: (0)|Views: 8|Likes:
Published by JNomics

More info:

Categories:Topics, Art & Design
Published by: JNomics on Aug 20, 2010
Copyright:Attribution Non-commercial


Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less





Reebok missed an opportunity with its recentReebok x Basquiatrelease. These projects workbest when an outside artist is contracted to design a shoe or a series of shoes. Think:KAWS x NIKEKANYE X NIKEJEFF STAPLE X NIKE
Other examples of great collaborative work between artists and companies include theseskatedecks by Supreme:JEFF KOONS X SUPREMEDAMIEN HIRST X SUPREMEGiven Basquiat's death, a direct collabo is out of the question, but why not do something moreinteresting than just have an internal design department create the line? Do something withJulianSchnabelorFab 5 Freddy, artists who knew and worked with Jean-Michel.
The uniqueness of the story and the collaboration that underlies the creation of these products is a big part of whatmakes them art, or not, in my mind. I first discovered Basquiat's work when I was in high schooland have been enamored ever since, traveling to several museums inside and out of the U.S. tosee his work.
Moreover, I think the juncture where artists collaborate with companies on originalrenditions of classic or new products enriches our popular culture.
This particular project poseda unique opportunity for Reebok. Regardless of its success or not, I'm turned off to the brand andthe product. If only they would have followed through with something more interesting orsubtle than a series of shoes with Basquiat paintings imposed on them.

You're Reading a Free Preview

/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->