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REEBOK_BASQUIAT

REEBOK_BASQUIAT

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Published by JNomics

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Categories:Topics, Art & Design
Published by: JNomics on Aug 20, 2010
Copyright:Attribution Non-commercial

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05/12/2014

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Reebok missed an opportunity with its recentReebok x Basquiatrelease. These projects workbest when an outside artist is contracted to design a shoe or a series of shoes. Think:KAWS x NIKEKANYE X NIKEJEFF STAPLE X NIKE
 
Other examples of great collaborative work between artists and companies include theseskatedecks by Supreme:JEFF KOONS X SUPREMEDAMIEN HIRST X SUPREMEGiven Basquiat's death, a direct collabo is out of the question, but why not do something moreinteresting than just have an internal design department create the line? Do something withJulianSchnabelorFab 5 Freddy, artists who knew and worked with Jean-Michel.
 
The uniqueness of the story and the collaboration that underlies the creation of these products is a big part of whatmakes them art, or not, in my mind. I first discovered Basquiat's work when I was in high schooland have been enamored ever since, traveling to several museums inside and out of the U.S. tosee his work.
 
Moreover, I think the juncture where artists collaborate with companies on originalrenditions of classic or new products enriches our popular culture.
 
This particular project poseda unique opportunity for Reebok. Regardless of its success or not, I'm turned off to the brand andthe product. If only they would have followed through with something more interesting orsubtle than a series of shoes with Basquiat paintings imposed on them.
 

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