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Invoke Live: Social Networking - JUL2010 (Invoke)

Invoke Live: Social Networking - JUL2010 (Invoke)

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Published by Sociatria.com
Un estudio sobre los hábitos de uso de los usuarios habituales de redes sociales centrado en Facebook, Twitter, su relación con las marcas, el papel de los smartphones... (en inglés)
Un estudio sobre los hábitos de uso de los usuarios habituales de redes sociales centrado en Facebook, Twitter, su relación con las marcas, el papel de los smartphones... (en inglés)

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Published by: Sociatria.com on Aug 20, 2010
Copyright:Attribution Non-commercial

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08/20/2010

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Invoke Live: Social Networking
ToplineReport| July 29, 2010
 
©2010 Invoke Solutions -Confidential
2
Table of Contents
Study Design3Executive Summary5Drivers and modes of social media use10Trust in social networking15Facebook17Twitter20The role of brands21SmartphonesWhat’s NextAppendix273035
 
©2010 Invoke Solutions -Confidential
3
Study Design
Methodology
This study incorporated the Invoke Solutions’Engage Live research technology, which enables adynamic, real-time, moderated discussion with a large, live sample.
Participant Design
Adult males and females evenly distributed across age range from18 to 50+
Must have more than one active social media account (Facebook, Twitter, MySpace, etc..) ORbea Facebookaccount holder with more than 25 friends
Frequently engage in social media related behavior such as:
Log into Facebook, Linked-in or other social networking site
Check for new tweets from people you follow or tweet yourself 
Participate in a branded community
Read or comment on a blog
Write their own blog
Expect current level of social media use to grow or remain at current level in the future
Total: n=314
Session Length/Time
60 Minute Live Session: Tuesday, June 15, 2010
60 Minute Open Session: Wednesday, June 16 –June 18, 2010

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