Social Media Plan for Medium Sized Organizations(Draft Version 0.7.3)
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A Social Media Plan for your mediumsized organizations
If you have been reading the news, blogs, heck, even tea leaves, you’ve probably picked up on the
fact that a lot of people seem to be excited by social media. While there is hype, I want to urge youto focus on one message that is absolutely true.
If you are not listening on social channels you’re missing out.
This book is intended to provide you with a map to guide you and your company in your efforts to dipyour toes in the social waters. This is for any company with more than 20 and no more than 500employees that have customers engaging on social networks. If you do not fall into this target group,I would still give this a read as you can still make use of some of this information. Pull up a chair and
This is also for organizations struggling to understand if social media is useful for them and is intendedto help them dip their toes into the social media waters. Businesses need to invest time, sometimesseveral months, understanding the social landscape; truly understanding it. This book will help you tostart listening, finding your voice, and starting to engage with your customers and potentialcustomers.Throughout this book we will discuss The Social Ecosystem. I have spent a lot of time speaking withbusinesses and government agencies, exploring what is working, what is failing, and seeking tounderstand where confusion and hype are preventing these organizations from achieving full valuefrom their efforts. The Social Ecosystem is the result of this work and is meant to reduce confusionand offer guidance for organizations across the world.