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Marketing Plan for Vodafone

Marketing Plan for Vodafone

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Published by priyanka_sardey
In detail marketing plan for Vodafone..SWOT analysis.....n many more....
In detail marketing plan for Vodafone..SWOT analysis.....n many more....

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Published by: priyanka_sardey on Aug 22, 2010
Copyright:Attribution Non-commercial

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08/26/2014

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“Marketing Plan for Vodafone“
SUBMITTED BY:Priyanka Sardey (100)Div: BMMS 1
st
yearUNDER GUIDANCE OFProf. Shilpa
DEPARTMENT OFMASTERS IN MANAGEMENT STUDIES
AUDYOGIK SHIKSHAN MANDAL’S INSTITUTE OF MANAGEMENT AND COMPUTER STUDIES
 
Contents
Preface
Messages
Introduction
Mission Statement
S.W.O.T Analysis
About the Survey
Survey Analysis
Market Segmentation
 Targeting
Positioning
Pricing
Advertisement
Placement
Conclusion
2
 
 
I
NTRODUCTION
.Vodafoneis the world's largest mobile telecommunications community,employing over 65,000 staff and with over 130 millioncustomers. Thebusiness operates in 26 countries worldwide. Vodafone is apubliclimited companywith listings on the London and New York stockexchanges.Global recognition of the Vodafonebrandis growing as the companyrolls out its identity into newmarkets. However, it retains local namesand imagery in markets where this is essential to maintaining the trustof customers. To help promote its image worldwide, Vodafone uses leading sportsstars from high profile global sports, including David Beckham andMichael Schumacher. This Case Study concentrates on how suchpromotioncan help to keep a leading brand at the forefront of publicawareness
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