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A SWOT Analysis of Le Meridien Barbarons Hotel

A SWOT Analysis of Le Meridien Barbarons Hotel

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Published by: jsphcesar6415 on Aug 22, 2010
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SWOTAnalysis of LeMeridienBarbaronsHotel
Researched andcompiled by J. CesarADHM StudentAugust 2010
Commissioned byMiss M. Mathiot (Lecturer)Principles of Management
One among the famous hotels in Seychelles, the Le Meridien Barbarons Hotel and Spa has, afew years ago, been acquired by the giant Starwood brand. Starwood Hotels & ResortsWorldwide, Inc has other famous hotel brands such as the Sheraton, the St. Regis, the Westin,the Four Points, et al. These hotels are found all over the planet and they total up to 1000units comprises of various sizes and standards.The Le Meridien Barbarons Hotel is a three star accommodation and service unit located onthe west coast of Mahe Island in the Seychelle
s exotic tropical islands‟ destination. It offers
the best competitive rates of its genre and targets groups, families and businesses marketsegments. With that in mind, this hotel has a high potential demand for its services. It hasbeen exploring and exploiting these segments profitably up to now as per its strengths andopportunities. Parallel to that, there have also been difficult times as per its weaknesses andthreats. This hotel has managed to navigate its way through its business environment byfacing the many changes that influences the micro and macro environments of organisations.This study is a snapshot of its current methods and strategies of management effectivenessand efficiency. It portrays how this hotel is facing its internal and external businessenvironments so that it can generate profits and continuity within the hotel industry of Seychelles. In the management vocabularies; this report is a SWOT analysis of the hotel inquestion.
Table of ContentsIntroduction 01The Le Meridien Barbarons Hotel 02Organisation Structure 03Business Environment 04PESTAL analysis 04Analysis of LMB Internal Attributes (strengths & weaknesses)Analysis of LMB External Conditions (opportunities & threats)SWOT Analysis Structure of LMB 10Conclusion & Recommendations (goal & strategy formulation) 12References 14Appendices

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