July 2010

Be Bold WisconsinThe WisconsinCompetitiveness Study

Contents

3Foreword4 Introduction9 Background12BenchmarkingWisconsin24 Wisconsin's Competitiveness in Select Industry Sectors34 Recommendations44 Conclusion45 Selected Reerences46 Additional Contributors47Contacts

Be Bold Wisconsin

The Wisconsin Competitiveness Study

Foreword

Deloitte and Newmark Knight Frank (NKF) present this white paper on Wisconsin’seconomic development competitiveness. “Be Bold Wisconsin: The WisconsinCompetitiveness Study” has been developed through a collaborative eort betweenDeloitte and NKF over the past 6 months. This independent, non-partisan study wascommissioned by the Wisconsin Economic Development Association (WEDA), CompetitiveWisconsin, Inc. (CWI), and the Wisconsin Counties Association (WCA), and wasadministered by the Wisconsin Economic Development Institute (WEDI).The paper aims to inorm decision makers in government, academia, and industry o howWisconsin compares to selected benchmark states and across specic industry clusters interms o economic development strategy, capabilities, operating costs, and conditions.Deloitte and NKF leveraged both primary and secondary research sources, as well as ourcollective experience in guiding hundreds o organizations with expansion, location, andredeployment strategies.The ndings and recommendations contained in the study are meant to oer controllable,deensible, executable, and measurable strategies to improve Wisconsin’s competitivenessas a place to do business and create jobs. To help stimulate the discussion around how toimplement the recommendations, the paper includes suggested implementation tacticsor many o the recommendations, including unding sources, governance,responsibilities, and other specics.The ndings o this study are a starting point or key stakeholders across the state toconsider in their eorts to develop meaningul and impactul policy that will enable areinvigorated, targeted, decisive approach to make Wisconsin a leading state or growth,prosperity and sustainable success.Please eel ree to contact us with your comments, queries, and suggestions.Darin M. Buelow Robert HessPrincipal Executive ManagingDeloitte Consulting LLP Director, ConsultingNewmark Knight Frank

As used in this document, “Deloitte” means Deloitte Consulting LLP, which provides consulting services;and Deloitte Tax LLP, which provides tax services. These entities are separate subsidiaries o Deloitte LLP.Deloitte LLP will be responsible or the services and the other subsidiaries may act as subcontractors. Please seewww.deloitte.com/us/about or a detailed description o the legal structure o Deloitte LLP and its subsidiaries.