So my name is Paul Adams and I work in the UX team at Google. Iʼm the user research lead
for social, and work on things like Buzz and YouTube. I spend a lot of my time doing
research with people on how they use social media. I sit down with people, and have them
map out their social network for me, and we look at how they use tools like email, Facebook,
Twitter, their phone, and so on. One of the things we talk about is the differences between
their social network online, and their social network ofﬂine. Today, Iʼm going to talk about
some of the things weʼve learned over the past few years, what it means for the future of the
web, and some tips for design.
Before I get down into some detail about social networks, I want to start by telling you a story
from our research.
This action might not be possible to undo. Are you sure you want to continue?