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05 Consumer Markets & Consumer Buying Behaviour

05 Consumer Markets & Consumer Buying Behaviour

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Published by Mehta S.D.

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Categories:Types, Business/Law
Published by: Mehta S.D. on Aug 24, 2010
Copyright:Attribution Non-commercial

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05/12/2014

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Consumer Markets &
Consumer Buying
Behaviour

Ch 5
Universitas Atmajaya
Define the CBB & Customer Market
Customer Buying Behavior:
The buying behavior of final consumers-
individuals & households who buy goods &
services for personal consumption
Consumer Market:
All the individual & households who buy or
acquire goods & services for personal
consumption
WHAT
WHEN
HOW
WHERE
WHY?
Model of Consumer Behavior
Marketing & Other
Stimuli

Marketing:
Product
Price
Place
Promotion

Other:
Economic
Technology
Political
Cultural

Buyer¶s Black
Box
Buyer
Responses
Buyer
charact
eristics

Buyer
decision
process

Product Choice
Brand Choice
Dealer Choice
Prchase timing
Purchase amt

WHY?

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